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Marketing Estate Agents Using Hollywood Celebrity Tips

By Florance Greenmill

Celebrity gossip is a large selling market, because people are interested in the lifestyles of the rich and famous. Magazines are always enticing at the checkout line. Perez Hilton is one of many bloggers who have made their fame off of exploiting celebrities in magazines and on Twitter.

While it might appear like there’s zero to be learned from superstars like Kim Kardashian or Brittany Spears, looking closer we may be able to learn something. The marketing that these prevalent superstars receive can be applied to how you market your estate agents and promote your business.

To be successful in the business world an estate agent has to make both the buyers and sellers feel important. Marketing the estate agents can be a difficult task, but the marketing aspect can be done by the buyers and sellers, they are the largest asset to a company. Take for example, pop star legend Lady Gaga. She treats her fans like superstars. She has been known to buy pizzas for fans that have waited in line for her concert tickets.

How can the estate business owner make their customers feel like they are valuable? One of the easiest ways is to make sure they know how much they are appreciated. For starters, during the holiday season make sure to send a Christmas card. Gift baskets are nice touches after a transaction. Oftentimes, it can be a small gesture, like a phone call to check and see if they are doing well.

There are many risk takers in the celeb world that we can learn lessons from. Fashion styles of celebrities like Madonna, Lady Gaga and Cher have got people talking and made a statement about their bold and daring attempts to get noticed. While some would view these costumes as risky, others would see them as positive tools to allow the celeb to be noticed.

The reason these outfits are remembered is because they provide a great deal of shock value. Years may have passed but fans will still remember these outfits or daring attempts. By daring to be different, they encourage people to talk. When people talk they will start watching this star to see what they will do next. The same thing can be observed in marketing. Stepping out and be different than other estate agents will get people talking.

Celebrities use their own form of marketing. They plaster their names all over clothing and perfume lines in an attempt to be noticed. Estate agents should use the same approach in their business. Forget the ink pens and other memorabilia that ends up in the trash; focus on handing out something out of the ordinary. Giving your clients something like a gift basket or massage will put you at the top of their list. Be creative and different, in marketing, it is not always a bad thing to be diverse.

The next time you are standing in line at the grocery store, notice which celebrities are in the hot seat this month and why. The reason everyone is reading about this person may be something small, but usually in the celebrity world it is something large. Perhaps, there is something that can be learned from celebrities and their crazy world, in fact, maybe these magazines are not a waste of money after all.

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Article Citation
MLA Style Citation:
Greenmill, Florance "Marketing Estate Agents Using Hollywood Celebrity Tips." Marketing Estate Agents Using Hollywood Celebrity Tips. 16 Oct. 2012. 22 Jan 2018 <>.

APA Style Citation:
Greenmill, F (2012, October 16). Marketing Estate Agents Using Hollywood Celebrity Tips. Retrieved January 22, 2018, from

Chicago Style Citation:
Greenmill, Florance "Marketing Estate Agents Using Hollywood Celebrity Tips"

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