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Male Fashion And Footballers

By Shannon Holland

There is no doubt about the commercial appeal of football, and the industry is dominated by football agents, commercial endorsements and corporate sponsorships. To add an extra dimension to that, just over 60% of the top-flight Premier League Teams are in fact foreign-owned – this tells its own story about the game’s global appeal.

In having so much commercial involvement, the players have also benefitted from this, enjoying rocketing salaries and private commercial endorsements – and of course, the customary media glare that this lifestyle involves. The consumerism that many media and fashion commentators leverage by the this attention is intrinsic to the progression of the fashion industry. People do want to know about what football stars (and their wives) are doing, what cars they drive and of course, what they are wearing.

It then must be asked, how much, if at all, to football stars influence men’s fashion? In the case of David Beckham, whose footballing success has been at the very least, matched by commercial appeal – quite a lot. From his Mohawk, to a presumable attempt to make the sarong an acceptable western fashion item (the sarong is worn by many prominent and successful men in the Middle-East), to being the first men’s sports star to adorn the cover of leading women’s magazine, Marie Claire – Beckham has it seems been one of the few footballers to truly influence fashion in general – let alone men’s fashion.

Conversely, you may well argue that Aston Villa midfielder, Steven Ireland, whose choice of clothes and cars have been defined many a time as “tacky” in various gossip columns, has influenced many men to make other fashion choices – this is still influence, just a different kind.

For footballers with considerably less ability and commercial appeal than David Beckham or, say, Cristiano Ronaldo, their influence on fashion isn’t very evident. Even Beckham can “get it wrong” in fashion terms (Nail varnish and Sarong, anyone?). Therefore, without the vast commercial appeal, which most players do not have, it can’t surely be said that footballers in general have a positive influence (if any) on men’s fashion.

Many of us are just as interested in the latest mens leather bomber jacket being sported by Cristiano Ronaldo, as we are with his footballing skills!

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Article Citation
MLA Style Citation:
Holland, Shannon "Male Fashion And Footballers." Male Fashion And Footballers. 7 Oct. 2010. 23 Jul 2014 <>.

APA Style Citation:
Holland, S (2010, October 7). Male Fashion And Footballers. Retrieved July 23, 2014, from

Chicago Style Citation:
Holland, Shannon "Male Fashion And Footballers"

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