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Book Promotion Woes?

By Sagar Jawale

Too many new authors believe that once their book is written the sales will just come pouring in and they will make money. Sadly, this illusion is shattered when they receive a royalty check. The honest to goodness truth of the matter is that the writer’s work is only started when the book is released. Even the big author names of today began by peddling their books out of the back of their car. Many big name authors also began by self publishing because no one recognized their talent. They did not start off their career with a huge bang. They did not have the money to afford publicists and big marketing firms when they started out and yet they are super successful now.

Many new authors feel their only strategy to success is thru book signings and bookstores stocking their book. They are wrong. While in bigger setups with good promotion a book signing event or book reading occasion may result in as much as a couple of hundred one time sales, most smaller venues can solely give you lower than 10 sales.

Is this worth the two hours or more that you just spend at the event? Not counting all the preperation, advertising and marketing the event, promotion, time taken from work and any displays that you have designed and possibly paid for in advance. These events do not pay authors to host an occasion so any gross sales they do have may not even pay the touring prices, resort cost, meals, parking etc. Nor do they often result in long term sales.

So develop a long term advertising plan and keep it up for the total time period of your contract with the publisher. The marketing plan will grow and change as time goes on. And keep good records so you can decide how you will go about advertising the next book.

Newsletters can be small but effective markets for your work. On average, they can range in size from 1000-17,000 readers or more. E-zines typically reach an audience larger than 5000. Get a few of them in one month and you are reaching a wide audience! You don’t need to be rich or famous if you are determined and able to committ effort every single day.

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Article Citation
MLA Style Citation:
Jawale, Sagar "Book Promotion Woes?." Book Promotion Woes?. 3 Jul. 2010. 20 Aug 2014 <>.

APA Style Citation:
Jawale, S (2010, July 3). Book Promotion Woes?. Retrieved August 20, 2014, from

Chicago Style Citation:
Jawale, Sagar "Book Promotion Woes?"

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