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Custom Pocket Folders As Promotional Tools

By Cathy Mercer

Custom pocket folders offer a number of benefits to your business. As an advertising tool their size is ideal for getting information out about your products or services. The folder is a great give away and provides more information than a magnet or pen. The main function of the product is paper management so it is perfect for getting the word out about your company. The folder helps potential clients keep the information about your business organized.

Typically the folder is made from a combination of plastic and paper. There are usually up to three separate sections used to manage paperwork. The sections often consist of a pocket on either side and clasps in the center at the fold. This form of managing paperwork is a great promotional tool as well as a way of handling the paperwork in the office.

Many businesses use the product at general meetings with employees. Containing an agenda, important fact sheets, and company policy or product information, they are handed out to attendees. They are also a unique way to advertise your business and provide information to colleagues and potential clients at trade shows and seminars.

The folder can be designed using the company logo on the front and the mission statement on the back. As soon as they are out in circulation you are spreading the word about your business, its purpose, and your commitment to clients. Since the product is so large, more information about the company can be included on this unique marketing tool.

It is common for promotional give away items to include mouse pads, mugs, business cards, magnets, and pens. While all these items make great ads they are limited in size. The folder has much more advertisement space and will stand out from other promotional items. With the pockets filled with company information potential customers are armed with important facts about your companies commitment to excellence in service.

Aside from being very visible, the folders can include product and pricing information. This method gets a lot of information out to possible clients. The other popular promotional tools have a limit to how much information goes out with each piece. Folks will save time with enough information at hand to make a decision about your product or service. They will also quickly know what their costs will be if the company includes pricing.

The cost for this kind of promotional item varies according to the paper quality of the folder. Usually a company includes the cost of advertising in the budget which means the price of the folder may be covered already. A company can do comparison research to find a quality folder at a reasonable price that will stay within the budget.

A company may want to evaluate their current promotional practices and eliminate those tactics that are not very productive. The eliminated strategies can be replaced with custom pocket folders as a marketing tool. This type of advertisement is more visible than other tools. A successfully planned marketing strategy will generate a profitable return.

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Article Citation
MLA Style Citation:
Mercer, Cathy "Custom Pocket Folders As Promotional Tools." Custom Pocket Folders As Promotional Tools. 17 Apr. 2014. 26 Sep 2014 <>.

APA Style Citation:
Mercer, C (2014, April 17). Custom Pocket Folders As Promotional Tools. Retrieved September 26, 2014, from

Chicago Style Citation:
Mercer, Cathy "Custom Pocket Folders As Promotional Tools"

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