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Tools Required For Web Site Payments

By Don Paul Fuller

If your business has a website, direct sales are not necessarily the sole, nor even the primary reason for maintaining it.

A business that sells services may not require an on-line payments system. Your web site can be used to distribute important product information and to promote your business.

You can expand your on-line offerings by promoting your business, and creating opportunities for more sales. If you are selling physical goods, or ongoing services like educational material and software, you can raise your customers awarenes, and offer a secure on-line payment system.

By making your customers’s life easier, you might expect your business to be simplified. However, the translation to an on-line secure payments system, may not be as pain free as you might hope. This is a basic guide to implementing a payments system.

Even at the most basic level, your on-line payments scheme will need some rules. Who is to process the payments and packages the good for despatch? Are invoices or receipts needed? You probably have some of these processes in place already that will work for your on-line system. If not, there are some specialized software programs that help by automating labels and the like. There will be more work at some point to be done by someone.

To accept orders and payments from your web pages there will several related technologies that will be needed.

1. A list of your products and services. If you only have a few products, then you can use your current content management system (CMS) to add the descriptions and pricing to your site. For a more extensive offering, a catalogue software product may be more appropriate. There are any number of ecommerce programs available, as well as several open source projects. If you are having problems finding something, contact me…

2. Payment Processing. If you have a small business, PayPal offer a facility where you can put a “Buy Now” button on your website with your CMS. You copy and paste PayPal’s HTML code for the button into the appropriate pages on your site. If you are already with PayPal, upgrade to at least a “Premier” account as the fees get lower, the more transactions you process.

For larger scale operations you may find it advantageous to have your payments processed more directly. This will mean a number of elements: a merchant account, and a payment getway service to handle the processing. The merchant account will be required for the processing of credit cards; some merchant accounts include a payment gateway service.

If you have any problems with any of these elements, you can contact me via my blog for help…

If you are planning an on line enterprise, ensure you have the right information so you are not re-inventing the wheel, nor making mistakes you don’t need to. You can go to Don Paul Fuller’s Blog here.

categories: web business,internet enterprise,business tools,merchant account,on line business,home based business,business skills,training

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Article Citation
MLA Style Citation:
Fuller, Don P. "Tools Required For Web Site Payments." Tools Required For Web Site Payments. 17 Aug. 2010. uberarticles.com. 30 Sep 2014 <http://uberarticles.com/reference-and-education/essential-tools-for-your-web-business/>.

APA Style Citation:
Fuller, D (2010, August 17). Tools Required For Web Site Payments. Retrieved September 30, 2014, from http://uberarticles.com/reference-and-education/essential-tools-for-your-web-business/

Chicago Style Citation:
Fuller, Don P. "Tools Required For Web Site Payments" uberarticles.com. http://uberarticles.com/reference-and-education/essential-tools-for-your-web-business/


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