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Radio Interview For The Publicity Of Your Book

By Sagar Jawale

For nearly two decades, we have been telling you in regards to the worth of talk radio as a method for selling your book to the masses. As one of the nation’s prime providers of radio facility around the country, we schedule wherever from 50 to 100 interviews per week. On account of our close working relationship with the media, we know what works and what doesn’t. As we want you to succeed with talk radio, here are new “inside” ideas that will help you develop into the sort of guest each host wants to have on his or her show.

Be real,present yourself the best way that you simply are. If a viewer perceives you to be fake, your message will fail. Be actual,be who you really are.Be delicate about political views. If you are discussing a controversial political issue, all the time attempt to acknowledge that the other facet has some good points. Do not forget that radio audiences are diverse. By “giving and taking,” you will win credibility points with your entire audience.

Familiarize your self with the current news climate. Stay up to date on current events and present your self as the expert on your topic. Don’t be unaware about a breaking news story that pertains to your book. Projecting yourself as expert will help to construct your credibility with listeners.

Do not use a cell phone. Always make sure to use a secure landline for all of your interviews. Cell phones are unreliable for on the air interviews and you stand the chance of getting cut off in the middle of your interview. Obviously, this is a major pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and pace of his show screwed up. If your interview is cut short due to cell phone problems, don’t expect them to put you back on the air or reschedule you.

Attempt to give your interviews an intimate feel. Do not forget that radio is a one on one medium. Talk to the host in a personal and conversational manner, and if there are callers, do the same with them. This will hold the viewers interested and they usually will be more relate to you.Remembe your intention for each interview is to enlighten the listening viewers about your book and encourage them in buying it.

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Article Citation
MLA Style Citation:
Jawale, Sagar "Radio Interview For The Publicity Of Your Book." Radio Interview For The Publicity Of Your Book. 2 Jul. 2010. 7 Oct 2014 <>.

APA Style Citation:
Jawale, S (2010, July 2). Radio Interview For The Publicity Of Your Book. Retrieved October 7, 2014, from

Chicago Style Citation:
Jawale, Sagar "Radio Interview For The Publicity Of Your Book"

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