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What Valuable Lessons Can You Look For In Finding Rough Diamonds In Your Business?

By Diane Cossie

It is often said the “Leaders are Readers” and having an appetite for seeking new knowledge is one of the ways in which you can become a top earner in this remarkable industry. This article is all about reflecting on leadership and seeing what is around you right now.

One of the finest purchases I ever made was a cassette tape set (remember those?) of Earl Nightingale’s Lead the Field and my favourite “moral tale / story” was Acres of Diamonds.

It is human nature to want to lose 14lbs of fat in as many days, have clear skin in 48 hours and make our first million in a month and the times we are living in make that a distraction we face hundreds of times every day.

What success really boils down to is understanding there are really are only a few fundamentals to focus on and when you get those right, everything else falls into place.

The Acres of Diamonds story is set in Africa when there were discoveries of diamond mines happening making poor farmers wealthy beyond their dreams.

The African farmer was so excited at the prospect of finding a diamond mine of his own he sold his farm and started his lifelong journey to seek his fortune by uncovering a diamond mine for himself. Alas he was unsuccessful in his quest.

As the African farm’s new owner was tending to his land one day he travelled by a small stream. As he did so a blue and red light glinting from the bottom of the stream caught his eye and he scooped it up. Not thinking too much of it other than it appeared to be something that he quite admired he returned home and placed in next to his fireplace.

A visitor to his home, some weeks later picked up the stone and gasped open mouthed at the farmer asking him if he knew what this was in his hand? The new farmer replied that he thought it was perhaps a crystal when in fact it was one of the largest diamonds ever found.

Understanding that the visitor had identified a rough diamond, the farmer went on to say that his small stream was full of the stones, none as big but they were plenty more. So even though the original farmer had sold this farm to seek his fortune elsewhere he had in fact been sitting on Africa’s largest producing diamond mine all along.

The great thing about these tales is the moral they hold and if you do not know what you are looking for how do you know if it right under your nose?

It is all too easy to think the grass is greener when you see people having success with apparent ease and you are tempted by what business they have joined or what they are doing that you are not. In essence you are probably standing in the middle of your own Acre of Diamonds it is just you do not see it that way right now.

The solution is very rarely the perfect business, the right mentor, the right compensation plan more often than not the answer lies within you but only if you are prepared to see your business from a fresh perspective.

Diane Cossie specialises in helping others build their brand online using the premier online sales and marketing system. Her passion is in building her “Go Big or Go Home” team of entrepreneurs who like to think big. For an invitation to Free Marketing webinars, leaderships calls and more visit the blog for all the details.Free Training Invitation

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Article Citation
MLA Style Citation:
Cossie, Diane "What Valuable Lessons Can You Look For In Finding Rough Diamonds In Your Business?." What Valuable Lessons Can You Look For In Finding Rough Diamonds In Your Business?. 7 Oct. 2010. 28 Oct 2015 <>.

APA Style Citation:
Cossie, D (2010, October 7). What Valuable Lessons Can You Look For In Finding Rough Diamonds In Your Business?. Retrieved October 28, 2015, from

Chicago Style Citation:
Cossie, Diane "What Valuable Lessons Can You Look For In Finding Rough Diamonds In Your Business?"

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