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Prejudging Costs You Your Business

By John Di Lemme

You know when you want to turn your car on, you need to put the crucial within the ignition, put the car in drive, press the gas and go. Absolutely nothing changesYou press the gas, You hit the brake, You stop at red lights, You forge forwardnothing changes!

You remain consistent, because you can’t change your car based upon the road your on. You can’t prejudge and say “I’m not heading to provide my shocks today, because I don’t require them on this particular road, or I don’t require my blinker, because I’m only heading to go straight.”

I reside in Florida, where everything is directly and flat, but I still cannot say “I don’t need my blinkers, shocks or brakes.” I cannot do thatI cannot pre-judge my pathit’s an not possible feat!

What does this have to do with getting a effective business builder? Merely, Stop Prejudging! Again, Quit Prejudging. 95% of individuals in direct sales and advertising fail, and here’s the cause why. They “Prejudge” their Prospects and change their presentations to better fit that specific prospect. Here’s an example:

“Oh, he’s just a 24 year old stuttering kid that will never make it in the industry so I’ll just change the presentation and make it a little shorter. No need to waste my time.”

On the flip side of that, most individuals will say this to themselves:

“I’m sitting down with a CEO of a company today so I’ve got to take out the part on money, because he has plenty.”

It doesn’t matter who your prospect isYou cannot prejudge him/her and change your presentation! As you know that 24 year old stutterer was me, and I would have earned you seven figures if you wouldn’t have prejudged me.

The challenge for most business builders is prejudging their prospects based on his/her credentials, looks, past, etc. I believe each and every person is a Miracle I believe every single business builder should be a seven figure earner if they choose to be. DO NOT PREJUDGE!

Show your plan and your business to each prospect the very same way. Don’t change it for anyone! It’s the same way you drive your car. You always bring your blinker, you shocks, your brakesevery time you drive your car! You can’t prejudge conditions no matter the circumstance. Never, ever prejudge, and I guarantee you that you will become a seven figure earner and build a powerhouse business.

Take advantage of the 177 Motivational Success Quotes to Live a Championship Life and get inspired everyday. Visit John Di Lemme’s website now!

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Article Citation
MLA Style Citation:
Lemme, John D. "Prejudging Costs You Your Business." Prejudging Costs You Your Business. 21 Jun. 2010. 11 Feb 2016 <>.

APA Style Citation:
Lemme, J (2010, June 21). Prejudging Costs You Your Business. Retrieved February 11, 2016, from

Chicago Style Citation:
Lemme, John D. "Prejudging Costs You Your Business"

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