Why You Should Understand What The Client Wants Before You Try And Change Your Spots

Looking for some fun? Whatever you do, Don't Click Here!

Yesterday I was with the Director of a local company that operates nationally in the Uk and is extraordinarily impressive.

I know lots of corporate leaders in the area and in terms of expansion this one is way up there with the very best of them.

We were talking about his struggle finding the right type of marketing agency and this is what he said:

“W e ended-up having to go to a London firm, they were

the only ones that knew what we required.

Local marketing agencies in Devon that are good at engaging the B2C

market just did not cut it but tried to persuade us

that they did”

What did he mean?

Well, he needs strategic brand repositioning at this point and not SEO, mobile ad campaigns, fliers and pay per click.

This company is a big company. It is growing and needs to know what it’s brand and corporate personality will be for the next a decade because it is going to invested hundreds of thousands of pounds in nation wide marketing.

Some of the leading regional agencies – that do SEO, design and mobile advertising really well – must have become very excited at the prospect of working with this leading company. They panicked, felt threatened and attempted to change their spots and reposition their service to win the business.

They made a classic mistake. They felt that their competitors were a threat. When in reality they aren’t because this is the order of things.

– First, get the branding and positioning done by expensive consultant marketing firms that know about strategic branding in the nation wide context.
– 2nd take the brand and feed it into to professional but well priced local agencies that operate close to the client and have the abilities to deliver effective online, mobile and local marketing campaigns.

Sadly , by panicking some very good firms looked a bit insecure in the eyes of the client and lost the likelihood of future business.

Marketing is a broad church and sometimes your perceived competitors aren’t competitors at all.

Be truthful with the customer, position yourself for future business – the kind that permits you to play to your strengths – and make sure you understand what the client wants.

This way you demonstrate understanding, objectivity and integrity.

All of which give you a good chance of starting a relationship that will lead on to you getting the right type of work at the best time.

By Stephane Kolinsky owner of Springboard Outsourcing. We provide SMS and QR Campaigns in Plymouth, Devon. Visit our online, mobile and local marketing blog for more cool stuff.

Article kindly provided by UberArticles.com

Topics: Self Improvement | Comments Off

Tags: Marketing, online marketing, Sales, Self Improvement

Article Citation
MLA Style Citation:
Kolinsky, Stephane "Why You Should Understand What The Client Wants Before You Try And Change Your Spots." Why You Should Understand What The Client Wants Before You Try And Change Your Spots. 7 Feb. 2012. uberarticles.com. 25 May 2012 <http://uberarticles.com/self-improvement/why-you-should-understand-what-the-client-wants-before-you-try-and-change-your-spots/>.

APA Style Citation:
Kolinsky, S (2012, February 7). Why You Should Understand What The Client Wants Before You Try And Change Your Spots. Retrieved May 25, 2012, from http://uberarticles.com/self-improvement/why-you-should-understand-what-the-client-wants-before-you-try-and-change-your-spots/

Chicago Style Citation:
Kolinsky, Stephane "Why You Should Understand What The Client Wants Before You Try And Change Your Spots" uberarticles.com. http://uberarticles.com/self-improvement/why-you-should-understand-what-the-client-wants-before-you-try-and-change-your-spots/

Recent Articles in 'Self Improvement'

Quit Smoking Permanently

By Chris James

Quitting smoking is not an easy thing to do. Anyone who has tried, even if they were successful, will likely say it was extremely difficult. There are a variety of ways to try and quit smoking. If one way is unsuccessful try another. Quitting smoking as soon as possible is imperative to your health and the health of those around you. Before beginning any non-smoking program be sure to discuss it with your doctor.

The First Three Days After You Stop Smoking

By Darren Warmuth

Regardless of which option you choose that you feel will assist you to stop smoking, the first three days are the hardest. This is when the physical symptoms of nicotine leaving your body is felt the most. Common symptoms such as irritability, feeling sleepy or fatigued, and that slight headache that never seems to go away, are all common symptoms of withdrawal.

Dealing with the Other Difficult Parent

By Dr. Noel Swanson

Q. I have a stepdaughter who is four years old. Her real mother whom she visits on weekends is in and out of jail; she has 86 felonies. Each visit leaves the child distraught; she gets depressed and sinks into her shell.

Some Facts about the Magic Stop Smoking Pill

By Darren Warmuth

You may be one of millions who get trapped by catchy ads of 'magic pills' that can cure you of your smoking habit without any effort. It is all tall talk. There is no such wonder drug. So, don't wait for miracles to happen, and start making an effort to get rid of your smoking habit.

ADHD - What It Is & How To Recognize It From Your Child's Behavior

By Dr. Noel Swanson

ADD and ADHD are two abbreviated terms that refer to children affected by particular behavioural problems. ADD means Attention Deficit Disorder while ADHD is Attention Deficit Hyperactive Disorder. Children are diagnosed with these conditions when they exhibit unusually difficult behaviour at home and at school. ADD/ADHD is believed to affect up to 5% of school aged children and is more prevalent in boys than in girls.

Make Money Using Article Submission Service

By Brad Selers_

Article Submission services are programs that submits articles to as many directories as possible and in the least amount of time. The system by which article submissions are made at lightning speeds is called spidering. A spider is a program whose primary function is to search for similar directories over the web and causing an article to appear in them.

How To Write A Great Article In 6 Steps

By Brad Selers_

Anyone who regularly reads newspapers, papers and goes online will have read several articles. These can be used in many different ways. Some articles are written purely for information purposes were others are used to market websites and goods. Understanding how to write a great article can be difficult even if you are a seasoned pro. So why not take a look at the 6 stages which will enable you to learn how to write a great article.

Uber Articles {Über (ger) adj. above, beyond }