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Soulfetish Jewelry & Its Famous Founder Thierry Martino

By Janice Thomson

What is SoulFetish?

Founded in1999 by celebrity French designer Thierry Martino, SoulFetish is a designer brand label specialized in producing casual lifestyle and fashion accessories, dcor, fashion clothing & of course, biker jewelry, also known as gothic silver jewelry or rock n roll jewelry.

Unlike many other specialized gothic silver jewelry designers such as Bill Wall Leather, Room 101, Nagual and, Travis Walker, SoulFetish’s line of jewelry does not concentrate only on biker & gothic themes. SoulFetish has developed several different ideas and themes over the years, including but not limited to jewelry lines inspired by: Medieval European secret societies, Harley-Davidson, Californian bikes, the science of Alchemy, Marvel comics, African music, martial arts, Tatoos, Surf culture & Gothic architecture. However, the diversity of Thierry Martino’s artistic interests does not change the fact that Thierry Martino, while at the helm of SoulFetish, has developed some of the most splendid gothic silver jewelry around. Besides his own SoulFetish label of gothic silver jewelry, Thierry Martino also specializes in creating jewelry for Harley-Davidson.

Thierry Martino’s Inspiration

Correction. In fact, every single piece of Harley Davidson gothic jewelry in existence was designed by Thierry Martino. Experiences with his first 1200 Sportster in the late 1980′s imbued Martino with a firm intuition in relation to biker culture. Starting out from fashioning his biker designs on blocks of wax, Martino steadily acquired the craft of sterling silver craftsmanship, which Martino firmly believed was able to better bring out the timeless nature of gothic motifs than other metals. Also, Martino felt that, the glistening lustre of gothic silver jewelry enhances the highly polished chrome appearance of high powered motorcycles. As a result of his interaction with the world of biking, SoulFetish jewelry has always beenimbued with the timeless spirit of biker culture. In the master’s very own words,

“Silver jewelry and Harleys are inseparable. There is no biker in the world without a silver ring”. We at humbly agree with Thierry Martino’s wisdom.

“I’ve always created my own silver jewels because I wanted them to have the same spirit and quality as my Harley”

Thierry Martino’s Background

Thierry Martino’s love for jewelry craftsmanship was first cultivated in France, having first spent 5 years (from 1990 to 1995) with the renowned jewelry house Reminiscence. After leaving Reminiscence, Thierry Martino began developing his own themes, and launched two jewelry outlets of his own. He was not satisfied. To broaden his artistic scope and gain new inspiration for his pieces, he travelled Europe to absorb all he was able to of the continental cultural environment. In 1994, Thierry Martino formalized his learning at France’s “Ecole nationale de bijouterie” in Saumur, where he officially gained recognition for his skills as a sterling silver master craftsman.

Bringing with him aburning desire to forge a strong business, an unshakeable dedication to a life of art and a burning passion to see more of the world, Thierry Martino stepped out of his comfort zone and headed for the shores of Asia, where he met his wife, Angkhanang, who inspires Martino’s work and plays an instrumental role in the development of SoulFetish gothic silver jewelry. Possessing valuable experience in costume design for a famous television production house & blessed with the gift of imagination & creativity, Angkhanang has lent some of SoulFetish’s gothic silver jewelry a feminine edge to cater to female biker fans. Together, Thierry Martino and Angkhanang form a dynamic duo who shares the same love for music, art and fashion.

Unlike American brands such as Chrome Hearts, Bill Wall Leather, Nagual and Travis Walker, SoulFetish’s gothic silver jewelry designs have a distinctive French flavour, making them must-buys for the true gothic fan’s collection.

Why replicas, fakes & SoulFetish inspired jewelry is rising in popularity

In recent times, Martino has faced adversity from countless offshore competitors of equal capacity and talent, resources & ability to offer equally detailed, stunning and expertly crafted luxury jewelry to bikers & other fans at a tiny fraction of original jewelry prices. Now, fans have easy & affordable access to a wide range of alternatives to original SoulFetish jewelry. They are wising up to the reality of branding, which is really nothing other than an illusion. Brand is not something which customers will always be willing to bear the cost for. In view of the easy availability of cheaper and just as attractive offerings, it is no surprise that luxury label jewelry isn’t an uncommon sight on the streets despite the premium brand pricing of the original. The new and somewhat wiser sentiment is: why bust the bank on luxury label jewelry when you could easily get a nearly identical piece forged from the same best grade 925 sterling silver at a small fraction of the price?

However, in purchasing alternatives in the form of replicas or similarly styled inspired designs, it is important to know the quality of jewelry you are buying. SoulFetish Jewelry competitors range from top grade alternatives and close replicas by bona fide jewelers to mass-producing bootleggers mass manufactured poorly made bootlegs made from base materials such as aluminium and copper.

If you wish to find out everything you need to know about choosing top grade replicas made from real sterling silver jewelry, visit skull pendant.

This writer is an experienced Californian jeweler with 8 years of jewelry craftsmanship portfolio coverage. He specializes in both jewelry craft and fashion analysis. To learn more about David Yurman, replicas, inspired alternatives and other challenges facing the brand, visit Skull Rings

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Article Citation
MLA Style Citation:
Thomson, Janice "Soulfetish Jewelry & Its Famous Founder Thierry Martino." Soulfetish Jewelry & Its Famous Founder Thierry Martino. 1 Jul. 2010. 21 Feb 2016 <>.

APA Style Citation:
Thomson, J (2010, July 1). Soulfetish Jewelry & Its Famous Founder Thierry Martino. Retrieved February 21, 2016, from

Chicago Style Citation:
Thomson, Janice "Soulfetish Jewelry & Its Famous Founder Thierry Martino"

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