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Are Promotional Gifts Effective?

By Cecil C Clarkeson

Research has proven over the years, that the use of promotional gifts used as a marketing tool makes enormous business sense as in general,customers who receive promotional gifts tend to return sooner, more frequently and ultimately spend more money.

A successful tool in creating brand awareness, promotional gifts such as keyrings, caps, mugs and pens, all endorsed with your company name and logo, remind customers of your brand, so your company is front of mind if they need your particular product or service.

Given out with a purchase or at exhibitions, even a small investment in promotional gifts should see some positive results and if chosen carefully should see your company name being passed out to freinds and colleagues further promoting your brand.

Used on a daily basis, a popular choice is always key rings, pens and fridge magnets especially for home services such as food take away, as they are discreet, yet are easy to hand should the cusotmer need your contact details.

It is essential to any company to use successful marketing methods and promotional gifts have proven to be an effective marekting technique, however, different markets will benefit from different types of gifts so it is advised that you contact a reputable printing firm and ask their advice on appropriate gifts for your product or service.

Some popular promotional gifts include caps, lighters, clothing, umbrellas, key rings, mugs, pens, torches, magnets: literally any product can be used.

After selecting your promtional gifts it is time to get them endorsed and it is imperative that you endorse them with the same company colours, name and logo that you have used throughout all your other stationary needs.

It is also important that you always buy good quality promotional gifts. Although relatively inexpensive, it may be worth spending a bit more and buying items that will actually last. Remember the longer they last the more people get to see your company logo.

Successful marketing is all about getting your company name ‘out there’ and by emblazoning promotional items and stationary with an eye catching logo is imperative to deliver brand awareness as quickly as possible.

We have lots of printed mugs, on our main site. Come and visit us today –

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Article Citation
MLA Style Citation:
Clarkeson, Cecil C. "Are Promotional Gifts Effective?." Are Promotional Gifts Effective?. 27 Jun. 2010. 24 Dec 2014 <>.

APA Style Citation:
Clarkeson, C (2010, June 27). Are Promotional Gifts Effective?. Retrieved December 24, 2014, from

Chicago Style Citation:
Clarkeson, Cecil C. "Are Promotional Gifts Effective?"

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