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What To Look For When Buying Diamond Jewellery

By Trevor Weir

Diamond jewellery is the perfect way to tell someone you love them or in some cases even used to propose marriage. When you go out seeking that perfect piece of jewelry, however, you might find yourself in quite the confused state with all the choices there are out there today. This is why it is very important to know what you are looking for.

Just as an expert diamond buyer would tell you, always watch for the four C’s when buying diamonds. The four C’s are cut, color, clarity and carat.

The cut of a diamond is very important because it gives the diamond its brilliance and determines how many facets it has. The round brilliant cut is the most popular choice for engagement rings.

The color of a diamond helps to determine its value. Colorless diamonds are considered to be the most valuable and are the most popular choice for engagement jewelry while colored diamonds are more common in non-proposal presents. The color of a diamond will range from D, which is colorless, to Z.

A diamonds clarity is typically determined by passing light through the diamond. The fewer imperfections the diamond has, the more valuable it is. Clarity is measured by a scale of flawless to imperfect according to what the Gemological Institute of America has set for a quality analysis scale.

Carat is just another word for a diamonds weight. This is sometimes confused and thought to be a measure of a diamonds size, but this is not true. One carat is equal in weight to 200 milligrams as is one ounce equal in weight to 142 carats. Each carats value will increase, however, the larger the diamond itself is.

Now if you are like many shoppers these days and are planning to look online for the right diamond jewellery, you will need to make sure you receive a Certificate of Authenticity from any jeweler you are going to purchase from. It is also a very good idea to check your jeweler out in advance with the BBB to see if any major complaints have been filed.

Utilize the search feature of any jewelry website that you visit as well. Look for the four C’s and inquire about them if they are not listed. You should also check to make sure the shipping option being used will provide protection for your precious purchase as well. Make sure you pay for shipping insurance if it isn’t automatically offered and by all means, ask questions if you have them.

Want to find out more about diamond jewelry, then visit For more information and personal reviews have a look at our blog on diamond necklaces, rings, earrings and other fine jewellery.

categories: Diamond Jewellery,Diamond Jewelry,Designer jewelry,designer jewelry,costume jewelry,jewellery,jewelry,necklaces,rings,shopping,business

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Article Citation
MLA Style Citation:
Weir, Trevor "What To Look For When Buying Diamond Jewellery." What To Look For When Buying Diamond Jewellery. 25 Jul. 2010. 29 Jul 2014 <>.

APA Style Citation:
Weir, T (2010, July 25). What To Look For When Buying Diamond Jewellery. Retrieved July 29, 2014, from

Chicago Style Citation:
Weir, Trevor "What To Look For When Buying Diamond Jewellery"

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