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Why Catalogue Shopping Site?

By Nathan Wilkinson

One of the most lucrative businesses on the Web is online catalogue shopping. Instead of competing with the crowd in the malls, a growing number of people prefer to sit down in front of the computer making catalogue shopping online a sure hit these days. However, despite the increasing demand of online purchase, consumers are not spared of time-consuming, and sometime confusing online shopping experience. A poor level of usability is common amongst e-commerce sites. Sometimes a sale becomes a page exit from the website because the shopper was not happy with the online shopping experience.

It is just imperative that you find ways to improve the “user-friendliness” of your shopping website if you are an online catalogue shopping site owner. Potential buyers can have help in finding what they are searching for. At the same time, you can have repeat customer visits.

The creation of headings and subheadings will be helpful. The shopper can be assured that he will not get lost in the site. It saves time and effort on his part and tells immediately what category of page he is in now.

The search bar should be at the top area of the page: The search bar will ideally be simple and plain for easy usage. Searching per catalogue or category will make the search experience easier so you should device it in this way. It should be easy for users to take advantage of this when searching for merchandise so it should be placed above the fold.

Your contact information or phone number should be placed at the top of the page. If purchases made online are tracked, it is more convenient for both you and the shopper. You can establish relationships with your loyal customers by allowing shoppers to contact you. It also provides a certain level of security for the shopper when they see that the catalogue shopping site has a legitimate phone number and address.

Create a “show page” functionality in your site: Showing the entire page for each product category and a part of the page, for example a particular item in display are the two options shoppers should have available to them. The customer will have more buying choices to choose from. Offering products is just as good as guaranteeing an excellent user experience for online shoppers. A unique selling point of a catalogue shopping website is that it is user-friendly.

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Article Citation
MLA Style Citation:
Wilkinson, Nathan "Why Catalogue Shopping Site?." Why Catalogue Shopping Site?. 23 Jul. 2009. 6 Oct 2014 <>.

APA Style Citation:
Wilkinson, N (2009, July 23). Why Catalogue Shopping Site?. Retrieved October 6, 2014, from

Chicago Style Citation:
Wilkinson, Nathan "Why Catalogue Shopping Site?"

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