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How To Recruit Norwegian Design Students To Your University

By Espen Ostby

Finding the right Norwegian students for your institution can be very difficult. To do this you need to understand the educational system in Norway. Last year there were 1216 Norwegian studying creative studies abroad, which is about 10% of all Norwegian students abroad. The reason for the relatively high number of Norwegian students abroad is our funding system; the Norwegian State Loan Fund.

The secondary school in Norway is divided into different specializations already from the first year of study. Norwegian secondary upper schools offer 3 types of directions that lead to a qualification to go on to higher studies, these are: Sports and physical education, Music, dance and drama with program areas (music, dance and drama) and Specialization in general studies with program areas (Arts, crafts and design studies, Natural science and mathematics studies, Languages, social science and economics studies.

You want to reach the students who choose arts, crafts and design studies, because they will have a portfolio to show straight out of secondary studies. The students can specialize within their areas; however they will all do the same core courses. Arts and crafts often lead to a portfolio aimed for higher studies within Fine art, Architecture, Illustration, Interior design, Fashion design and Product design, whilst Media and Communication students will have a portfolio aimed at Graphic design, Motion graphics, Film and Television, Animation and Web design.

Finding the right marketing channels to reach these students could be very time consuming for recruiters and can be quite expensive. Fairs, newspapers and Internet pages make the competition difficult. Some magazines such as Brief are specialized on creative studies and are only distributed to students who already have a specialized portfolio.

Fairs are often a jungle of educational institutions and other less serious institutions that are competing for the same crowd. The number of visitors can also be high, but when you break down the visitors you will find that at lot of these are actually have up to four years until they are potential students. Using Educational agencies are often cheapest and very time efficient. Agencies have local knowledge and links to the high schools.

Which agency to choose? Specialized or the biggest

Specialized agencies often have more knowledge of the potential students needs and can offer their clients much better service, which will reflect on your institution. The happier the students are with their application the better they will like your school, which will lead to them spreading the word to their friends and family. Agents can also advise their clients in which study program that will fit their needs best.

The more specialized the agency is, the more likely it is to have the right links into the high schools. Having specialized agency allow you to do schools visits, and recruit directly from the institutions. Depending on the agency you can have up to ten schools and promote yourself to approximately 300 students during one week, which is far cheaper then attending fairs.

Espen founded UniAbroad and Designstudier in 2004 and has helped houndreds of Norwegian students find their design studies abroad.

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Article Citation
MLA Style Citation:
Ostby, Espen "How To Recruit Norwegian Design Students To Your University." How To Recruit Norwegian Design Students To Your University. 26 Jun. 2010. 30 Oct 2014 <>.

APA Style Citation:
Ostby, E (2010, June 26). How To Recruit Norwegian Design Students To Your University. Retrieved October 30, 2014, from

Chicago Style Citation:
Ostby, Espen "How To Recruit Norwegian Design Students To Your University"

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