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Tips On Creating An Excellent Brochure Design

By Tony Hall

There are all sorts of different tools that you might want to incorporate into your marketing plan when you are promoting your business and your products and services. One such tool available would be the idea of creating brochures, but this will simply be a waste of money unless you create something that is interesting that stands out. As such, consider a few of these basic tips on brochure design.

It is important that the planning stage of the process is fully thought out. It is no good simply making a brochure without really thinking about who you are trying to target first. It is also very important for you to think about any other marketing materials that might be used alongside the brochure to complement it, or vice versa.

Try to experiment with the shape of the brochure as well. A traditional brochure design will incorporate a standard A4 format or a tri-fold format. However, if you really want to allow your brochure to stand out from the crowd a little more why not consider playing around with different shapes instead.

The cover needs to be as eye-catching as possible as well. At the end of the day no one is going to actually pick up a brochure and look inside unless they are intrigued by the cover and therefore this is extremely important.

The information within the brochure need to be well organised as well. The reader should be allowed to read through the information page by page and follow it closely. Make sure your instructions are clear and always provide signposts throughout so that the potential client doesn’t find themselves lost.

If any of the written content of your brochure design can be complemented through the use of visualization in the form of images and pictures then this is an excellent option as well.

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Article Citation
MLA Style Citation:
Hall, Tony "Tips On Creating An Excellent Brochure Design." Tips On Creating An Excellent Brochure Design. 21 Aug. 2010. uberarticles.com. 27 Oct 2014 <http://uberarticles.com/web-owners/design/tips-on-creating-an-excellent-brochure-design/>.

APA Style Citation:
Hall, T (2010, August 21). Tips On Creating An Excellent Brochure Design. Retrieved October 27, 2014, from http://uberarticles.com/web-owners/design/tips-on-creating-an-excellent-brochure-design/

Chicago Style Citation:
Hall, Tony "Tips On Creating An Excellent Brochure Design" uberarticles.com. http://uberarticles.com/web-owners/design/tips-on-creating-an-excellent-brochure-design/


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