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Designing Online Marketing Newsletter

By Janine Balfour

Marketing newsletter is the newsletter that the business owners use to let the customers know about the latest product information. The marketing newsletter contains the relative news about the business, information about new products and discount offers. Also if the business owner make any change in the organization, that is also included in the newsletter. So simply, this newsletter is the way to keep the customers informed about the updates of the industry.

The marketing newsletter is very important for any business organization. This is one of the most effective ways to keep a direct contact with the customers. These newsletters also mean that the business owner cares for his customers. Some of the organizations offer their customers to write their own views and experience in their newsletter which make the customers feel valuable.

It is a great thing if you let your customers write about their experience or reviews of your product in your newsletter. This will make them feel special and they will be more interested in your product. Also the good reviews directly from the existing customers will help you to get new customers. So in your mail to the customers, ask them to write on your products.

The most benefit that any businessman can get from the marketing newsletter is increasing traffic in his website. And a large traffic in a business website is always a good sign. It will not only increase the sell but also will help your website to get a better rank in the search engines. Getting better rank means reaching to the top in the search results; which mean more traffic and more sell. So one way or another, you will have profit from the newsletters.

The best thing about the online marketing newsletter is you can reach to a huge number of customers in no time. For the printing newsletter, it is not always easy to send it to a customer who lives on the other side of the world. Also it may take very long time to reach. But the online system is instant and no matter where the customer lives, you can be connected to him.

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Article Citation
MLA Style Citation:
Balfour, Janine "Designing Online Marketing Newsletter." Designing Online Marketing Newsletter. 25 Jun. 2010. 8 Aug 2014 <>.

APA Style Citation:
Balfour, J (2010, June 25). Designing Online Marketing Newsletter. Retrieved August 8, 2014, from

Chicago Style Citation:
Balfour, Janine "Designing Online Marketing Newsletter"

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