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A Long Term Recycling Plan For Your Products

By Albert Jefferson

When it comes to helping our planet and the environment, most of us know that recycling is one of the best things we can do. But when it comes to our waste problems in America and the world, will recycling alone will bring about a reasonable resolution? The answer is a simple “no”. There are an abundance of reasons for why our current system of consumer recycling will not be enough. If producers and manufacturers are not working cooperatively with consumers and partnering with waste management facilities to ensure there is a reasonable and accessible method for consumers to recycle the products sold to them, then it significantly reduces the chances that the products will be properly recycled at all. Corporations must take the ultimate responsibility for going green by planning for recycling solutions for all their products before distribution and consumption.

The Texas Campaign For The Environment (TCE), a non-profit, has recently brought this issue to center stage. Corporations must take full responsibility for the entire life cycle of their products according to TCE. TCE believes we must eliminate waste beginning with the source (the producer), and that this requires a complete renovation of the current system of “produce it, consume it, toss it out”. This is completely logical if you really think about it. The current system, for the most part, leaves the responsibility for recycling in the hands of consumers and basically gives manufacturers a free pass. Of course, since producers can’t force their customers to recycle, you would think consumers would always be ultimately responsible. But with the recent momentum of “producer take-back” programs that are mandated by environmental laws and pushed by “Zero Waste” proponents, things are really changing. “Producer take-back” laws already exist in some areas and with certain industries and products, and they require producers to work with waste management companies and government agencies to ensure products are recycled after consumption. This approach may make the most sense when it comes to ensuring long-term remedies for reducing the harmful effects of landfills on the environment.

However for the most part, “producer take back” laws are non-existent, and so TCE is doing all that it can to be a great resource for all of us individual consumers to do our part regardless of what companies are doing. (funded by TCE), is a great guide to recycle just about anything from glass, styrofoam, household chemicals, pharmaceuticals and so much more. Considering TCE (a non-profit organization), is making such a valiant effort to resolve our country’s waste management issues, it is time for the “for-profit” corporations to step up.

Are your company’s products recycled after consumption? It is essential that your company is a leader in the Green Movement during this time of great change in our world, and from a public relations perspective. As BP learned (the hard way), you cannot wait until you’re right in the middle of an environmental crisis to start on your journey as a green company. It just doesn’t’ work that way. If you retreat and hide from it now, problems will find you later. Your company must start now to do everything in its power to ensure you’re going green in all phases.

Your brand name is at stake in this era of environmental disasters, the public will grow increasingly impatient with companies that are not doing everything they can to help heal this planet. The question of “how” and “where” your products can be recycled is something that should be easily answered by your customers as a result of the resources and tools your provide for them. Ask for feedback from your customers, blog about it and show the world you are actively working towards a solution to making sure all your products are recycled.

Another great method to show the world your commitment to go green is through giving out eco promotional products like eco friendly pens, lanyards, custom promotional bags and eco friendly shopping bags with your brand name on them. These types of items are veritably eco friendly and will not scathe the earth’s habitat if trashed. Center your community service events around the idea of doing things to help the environment like planting trees or picking up trash in the community on a reoccurring basis.

To help ensure the health of our planet for future generations, these types of efforts by companies and organizations are necessary and should be embraced. Consumer eco consciousness is at an all-time high due to so many recent environmental disasters, which means you can’t afford complacency. Take a lesson from TCE by going green now, and exemplify true leadership in your industry, no matter the state of the economy.

Albert Jefferson is a highly seasoned author debating environmental and sustainability issues also dispersing the principles to corporations to make use of eco bags to advertise both their brand name and awareness for this world.

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Article Citation
MLA Style Citation:
Jefferson, Albert "A Long Term Recycling Plan For Your Products." A Long Term Recycling Plan For Your Products. 22 Aug. 2010. 12 Apr 2015 <>.

APA Style Citation:
Jefferson, A (2010, August 22). A Long Term Recycling Plan For Your Products. Retrieved April 12, 2015, from

Chicago Style Citation:
Jefferson, Albert "A Long Term Recycling Plan For Your Products"

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