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Article Marketing Strategies – Are You Using Them?

By Bridgett Holder

New marketers like to ask others how to start their IM business and get traffic, the frequent reply is, “Do some article marketing!” When you do article marketing, all you’ll be doing is writing your articles and submitting them to directories and other places around the web. Very many IM’ers only use this method for driving traffic to their sites. However, if you don’t take time to learn the right way of doing this, you will definitely make some mistakes. All right, if you continue reading you’ll find out how to side-step these marketing mistakes, then you’ll be able to enjoy more profits.

Do not underestimate the power of having a section for articles on your own website. If you place relevant articles on your site about your topic, then readers will feel that you know what you’re talking about which will help to create some trust. If you take the time to make your articles high quality and well-researched, then you’ll find they’ll perform better for you in terms of conversion than your articles on other websites such as directories, etc.

Only submit a few of your articles each day. It’s normal to be impatient and think about submitting a lot each day. This practice will only serve to work against your goals. If you submit everything at the same time you are more likely to get buried by other authors. You’ll also have to deal with the daily limits imposed by the directories and other sites. But if you only submit a few each day, then people will notice that and you’ll develop a reputation as a reliable and credible source. It shows that you continue working on your subject, which will help people trust you. The person who is always writing and submitting will be viewed with more authority than a person who only submits a lot on one or two days.

Consider less travelled sources for article submission. You’ll receive greater returns if your article is published on a high quality blog rather than an article directory. There’s also nothing wrong with trying to get published locally, just be sure your URL is visible. There are lots of places to submit articles. Relax and get creative – you never know what you’ll find.

There are a lot of ways to use article marketing to build your business. The main objective is to put good information that is accurate and verifiable into your articles. Do that and people will always read them. The more you help people, the more they’ll give to you. You’ll find out for yourself that it’s true. Remember, article marketing is not simply about selling a single product, it’s about building your reputation as a seller as well. The more you work at writing and building your article base, the easier article marketing will become.

Do not forget there is a variety of approaches at your disposal with, and you need to understand the finer points about this strategy.

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Article Citation
MLA Style Citation:
Holder, Bridgett "Article Marketing Strategies – Are You Using Them?." Article Marketing Strategies – Are You Using Them?. 16 Oct. 2012. 23 Mar 2017 <>.

APA Style Citation:
Holder, B (2012, October 16). Article Marketing Strategies – Are You Using Them?. Retrieved March 23, 2017, from

Chicago Style Citation:
Holder, Bridgett "Article Marketing Strategies – Are You Using Them?"

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