Affiliate programs were first introduced only a few years after the internet was established. The concept first came to create an internet based marketing system. The idea of sharing revenue with the referral media was very old in the business world and with this program; the theory of revenue sharing enters into online trading. The first attempt about affiliate partnership based marketing was placed in 1994.
In the affiliate programs, the secondary site works like a reference to the main site and in return, they got paid. This is an internet based program where four parties are involved in the whole process. The starting point is the brand that wants to sell their products; the internet itself is a part of the business as it is the media, the publisher of the advertisements or the affiliate and the customers.
For contacting between the brand company and the affiliates, there might be any professional agency or the company can find itself for a good affiliate partner in the internet. The considerable subject here is the content of the affiliate site. It is better if the top of the affiliate site has relevancy with the product that the first party want to sell. However it can work as well if the topic is not close, but the secondary site has a large traffic.
The affiliate programs occasionally use most of the common methods of online marketing and that includes e-mail marketing, SEO, search engine marketing etc. They even use reviews or products description; although they are used in rare cases.
The affiliate programs have huge popularity among online business organizations. This method is very effective to bring a large number of customers in very short time. Another important fact about this marketing policy is it is cost effective and the company does not have to pay unless there is not profit. So this is a great option for the low level or individual business owners as well as multinational companies.
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Balfour, Janine "Background Of Affiliate Programs." Background Of Affiliate Programs. 22 Jun. 2010. uberarticles.com. 19 Feb 2016 <http://uberarticles.com/web-owners/marketing/background-of-affiliate-programs/>.
APA Style Citation:
Balfour, J (2010, June 22). Background Of Affiliate Programs. Retrieved February 19, 2016, from http://uberarticles.com/web-owners/marketing/background-of-affiliate-programs/
Chicago Style Citation:
Balfour, Janine "Background Of Affiliate Programs" uberarticles.com. http://uberarticles.com/web-owners/marketing/background-of-affiliate-programs/
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