Watch out for The Trial Offer Ploy

Looking for some fun? Whatever you do, Don't Click Here!

There are a variety of free offers to choose from. Here are some safeguards, which i have gathered. Few things are totally free. Totally free indicates no investment, cost-free, zilch, nothing! Not long ago I made available a “free” ebook on beginning an online home business. In order to get this ebook you were required to give me your email address. Therefore I guess in a way that it was not 100 % free, since you needed to give me something in return for it. That item would have given me the right to send you email routinely about home-based business information. Professionally I think it was a reasonable trade, and not a deceptive one as well. But that is not what this particular post is all about. It comes down to stretching the truth and baiting customers.

Not too long ago I received an offer from a well-known Online marketer who I think sells some very respectable products. The offer appeared to be that this individual was giving away a new product for just $5.00. This product sells for more than $100 so this ended up being quite a bargain. I was thinking, at the time, exactly what does this person mean? Why would anybody offer this product for five bucks when the item had been selling for more than $100. The simple fact was it wasn’t. Not even close. The actual “special offer” was permitting me to be able to try it out for the $5.00 and following the initial tryout period I would immediately be charged the regular price in regular installments because it was a subscription product, which unfortunately took some digging to find out.

You have to give him credit for originality however it was the old classic “bait and switch” maneuver. Some of you could point out I had been pretty naive to think that the product was merely going to cost $5.00. The simple fact remains that I never really thought that the product had been offered for five bucks, but I’m sure there were a few that did and were quite surprised after they discovered the payment on their credit card monthly bill.

Personally I believe that the present global financial slow-down has resulted in loads of entrepreneurs to defer to some tried and tested hard-core internet marketing maneuvers that border on being unethical.

This is certainly, certainly not, a condemnation of trial offers mainly because it’s not. Point in fact, I’ve personally purchased products from internet marketers that plainly express that the first tryout period is $X but that the purchase price is $Y following the tryout. This can be a great tactic for both product seller and for the product buyer for two reasons. First, it’s good for the vendor because it entices customers to do something for a really low price for a distinct time-frame. Second it is good for the buyers because they get to assess the product or service cheaply just before they really have to purchase it. There’s nothing wrong with this especially if it’s spelled out clearly in the sales pitch. It’s really a win-win situation.

My pet peeve is that most often whenever entrepreneurs are selling subscription based products they mask the real month-to-month subscription with an inexpensive first month only and once they have your card number you will start to get the “genuine” price on your card statement before you’ll find out what’s truly happened.

Tha harsh truth: Study everything twice before you buy. If the numbers aren’t there in the sales copy either do not buy it or email the actual product owner and ask the question. Generally if the offer is reputable the seller will answer your pre-sales query straight away. Otherwise, don’t even bother.

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Tags: home based business, home business, Marketing, products

Article Citation
MLA Style Citation:
Brady, Bart "Watch out for The Trial Offer Ploy." Watch out for The Trial Offer Ploy. 30 Jul. 2010. uberarticles.com. 11 Apr 2012 <http://uberarticles.com/web-owners/marketing/beware-of-the-trial-offer-scheme/>.

APA Style Citation:
Brady, B (2010, July 30). Watch out for The Trial Offer Ploy. Retrieved April 11, 2012, from http://uberarticles.com/web-owners/marketing/beware-of-the-trial-offer-scheme/

Chicago Style Citation:
Brady, Bart "Watch out for The Trial Offer Ploy" uberarticles.com. http://uberarticles.com/web-owners/marketing/beware-of-the-trial-offer-scheme/

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