By Ryan Berg
Looking to hire a copywriter to write hard hitting copy for your catalog? Whether you’re looking to add another copywriter to your team, or just bring someone on part time to supplement your company’s growth – you want a writer who will grab your catalog readers by their eye balls and make your products seem irresistible.
I’m going to show you how to do just that in this article. By following the four simple tips below, you’ll be able to quickly weed out the amateurs who won’t do anything but disappoint you and drain your company’s budget. And zoom in on the profit producing copy geniuses who are ready to write sales pumping copy for a price you can afford.
Clue #1: Ask the prospective writer to write a sample for one of your catalog products. While getting a portfolio of samples is helpful, nothing beats seeing how the writer handles your niche market(s). Do they capture the essence of the product in an exciting, captivating way?
Clue #2: Get the writer to put together a profile of your market’s desires, frustrations, and emotional triggers based on some brief information you send them about your catalog. To write great copy, a writer needs to be able to zero in on these key details of your market. If they are having trouble grasping these things, they probably aren’t a good fit for your catalog. This will test their research skills as well as their ability to summarize key information you give them.
Clue #3: Not every copywriter can write for catalogs. Some just don’t have the ability to condense all the key points into such a small space. Look at their samples and see how succinctly and clearly they are in communicating the essential benefits and features of the product.
Clue #4: Does the writer stay focused on the product and what it can do for the prospective customer? Watch out for writing styles that lean toward showing off the ego and intellect of the writer with big, fancy words most people won’t connect with – rather than staying focused on connecting with the readers emotions and desires.
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MLA Style Citation:
Berg, Ryan "Catalog Copywriter – 4 Tips For Choosing The Perfect One." Catalog Copywriter – 4 Tips For Choosing The Perfect One. 27 Jun. 2010. uberarticles.com. 8 Sep 2014 <http://uberarticles.com/web-owners/marketing/catalog-copywriter-4-tips-for-choosing-the-perfect-one/>.
APA Style Citation:
Berg, R (2010, June 27). Catalog Copywriter – 4 Tips For Choosing The Perfect One. Retrieved September 8, 2014, from http://uberarticles.com/web-owners/marketing/catalog-copywriter-4-tips-for-choosing-the-perfect-one/
Chicago Style Citation:
Berg, Ryan "Catalog Copywriter – 4 Tips For Choosing The Perfect One" uberarticles.com. http://uberarticles.com/web-owners/marketing/catalog-copywriter-4-tips-for-choosing-the-perfect-one/
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