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Do’s And Don’ts Of Mobile Marketing

By Alex Speirs

With the contemporary economic climate the way it is, many companies are facing budget cut backs, with multiple departments becoming increasingly accountable for the capital they expend. This is also true for marketing departments, who are facing pressure to produce quantifiable results in order to justify their budgets. The ability to do so is why mobile marketing is one of the most valuable forms of supplementary advertising as it allows marketers to access up to date information in order to assess the success of their campaigns.

With this in mind, let’s look at what is needed to run a successful mobile marketing campaign:

Define the metrics that will be measured – What statistical measure will be used to determine the success of the campaign. Some gauges that could be used include: Increased profits, customer acquisitions, customer brand awareness or data collection.

Define the upfront and ongoing costs of the SMS campaign – By defining startup capital and continuing costs of running the promotion, the right style of campaign as well as the length of it can be worked out early.

Review the cost of SMS marketing compared with alternative advertising ventures- To determine the value of mobile marketing, the cost involved must be evaluated in terms of the predefined metrics and subsequently compared with traditional forms of advertising.

A carefully planned mobile marketing campaign can save money in areas where advertising is not cost effective and in turn, inject capital into forms of marketing that are producing the best results.

A New Zealand company was using a nationwide event called “Children’s Day” as a form of promotion. They incorporated a mobile marketing segment into their campaign, from which they were able to see which form of advertising was most effective. The results were overwhelming, with newspaper advertising receiving by far the biggest response compared to radio advertising, all of which was able to be measured thanks to the mobile portion of the campaign.

Learn more about mobile marketing. Stop by TXT2GET where you can find out all about what it can do for you.

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Article Citation
MLA Style Citation:
Speirs, Alex "Do’s And Don’ts Of Mobile Marketing." Do’s And Don’ts Of Mobile Marketing. 11 Jul. 2010. 1 Oct 2014 <>.

APA Style Citation:
Speirs, A (2010, July 11). Do’s And Don’ts Of Mobile Marketing. Retrieved October 1, 2014, from

Chicago Style Citation:
Speirs, Alex "Do’s And Don’ts Of Mobile Marketing"

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