Five Reasons Why Social Media Doesn’t Work in Restaurant Marketing

By Brooks W Briz

It appears as though virtually every restauranter is trying to determine how to promote their off-line company online and are even more baffled when considering this whole “social media phenomenon.” Think about social media’s ability on a worldwide range for just a second; it has nearly single-handedly triggerred two significant political power changes in Egypt and Tunisia. Being aware of this, surely you can own its strength for just a few dependable patrons!

For those bold enough to attempt the challenge, here are just five (5) reasons why your social media system may be failing (and how to make it better rapidly):

1. You Did Not Set up Your Engines Properly.

Quite a few businesses make the grave oversight of rushing through the layout process, setting up faceless social pages which are boring and show no unique corporate culture. It is important that your restaurant make the time to have custom Twitter backdrops made, Facebook landing pages developed, and overall, create a definitive method for how you want your restaurant to be perceived by ideal customers. In essence, spend the extra money to look as desirable and exceptional to your clientele as possible! As the common saying goes, “Sell the sizzle, not the steak.”

2. You Aren’t Where Your Key People Are.

A lot of restauranters make the mistake of getting on as many social channels that they can. The mistake that they are making is that they are not looking for the conversations that are going on around them and their company. In order to discover where your target customers are that are discussing your business; consider using the Facebook and YouTube search bars, using a source such as search.twitter dot com or setting up Google Alerts for your keywords. This will permit you to find your people and create the ability to talk to them.

3. You Are Using Social Media Flat-Out Wrong.

The largest mistake that restauranters make is solely striving to market their establishment’s products and services instead of contributing in ongoing conversations with people. It is crucial to remember that social channels are a great place to find, engage and continue to build your relationships with your target market; not to aggressively sell your products.

4. You Add No Value.

So you’ve got 50 cent taco night or 30 cent wing day; is that really all you have to communicate about? It is very important that you view all social media conversations as a special occasion. Enjoy the atmosphere, connect with people, have a great time but do not come charging through the party doors waving discount codes for your restaurant and constantly talking about your specials. Alternatively, illustrate the general public that their thoughts matters to you, allow them to become familiar with your key personnel and challenge yourself to be exciting and remarkable. Essentially, be worth raving about!

5. You Don’t Care.

You have constructed a social plan and doing what you’re “supposed to do” because, well, “everyone else is doing it.” Ultimately, your overall success with social media will boil down to whether you really care about talking, listening and implementing the feedback of your target audience. If this sort of information is not important to you (for whatever reason) then there are an abundance of other promotional activities (both online and offline) which your entity can spend its time and money on.

Brooks Briz specializes in helping restaurant professionals and small business owners how to attract more of the right customers, more often at brooksbriz.com. To get more high quality restaurant marketing information, pick up Brooks’ free ebook, “A Simple Guide to More Customers (And How to Keep Them)”.. This article, Five Reasons Why Social Media Doesn’t Work in Restaurant Marketing is available for free reprint.

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Topics: Marketing | Comments Off

Tags: brooks briz, business marketing, Internet Marketing, Marketing, restaurant marketing, restaurant promotion, Restaurant Social Media, small business marketing, Social Media for Restaurants, social media marketing, social networking

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