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Hiring a Worthy Content Writer – What You Need to Know

By Maria Cohen

If you’ve been into Internet marketing or blogging even for while, you should know the value of content. Top online marketers know the value of having a steady supply of fresh content. No matter what your specialty may be, you won’t get far if you don’t have good original content. If you want original content, you’ve got to choose between creating your own or hiring a content writer to do it. Since content creation is a process that takes both skill and time, many marketers opt for the outsourcing option. To help you sort out this process, we’ve identified some key points to consider when hiring a content writer.

When you’re corresponding with your potential content writer, you should try to analyze how he/she is following your directions. If you’re alert, you can learn a lot about the content writer from a few emails back and forth -if he doesn’t write well in these messages, the actual content probably won’t be any better. Ask for a sample piece of writing on a certain topic and see if he gives you something relevant and of good quality. It’s important that you specifically look into this before you hire the writer. If you can’t establish good rapport with the writer from the start, the relationship is unlikely to improve later on. The better he understands you, the easier it will be.

Feedback is an essential factor whenever you’re looking over the qualifications of a writer on the internet. This is one of the main elements to look at when browsing the listings on freelance sites. Obviously, you want to find someone whose feedback is mainly positive. Don’t be impressed by the mere fact that someone has lots of feedback, as in some cases it may contain many negative comments or ratings. Even a few positive comments can tell you what you need to know, provided there aren’t just as many or more negative ones. This is a simple tool to help you find the best content writers and stay away from ones who are unreliable.

Uniqueness of content is important when you’re hiring a content writer, so always ask them about this up front. When a writer submits sample articles to you, make sure that this is their own unique work. Copyscape is a very useful resource where you can quickly determine if an article is original or not. This is something to always check, as it’s a fairly common practice to try to pass off something like PLR content as original. When you’re getting web content done, your focus should always be on quality. A writer whose work isn’t original is worthless to you. There are plenty of legitimate content writers around, so don’t waste your time and money on anyone who doesn’t provide original content.

It’s hard to overstate how important good content is for your website. You therefore want to give plenty of thought to which content writer you’re going to use. Don’t let it upset you if not every content writer meets your expectations -keep looking until the right one appears. Just take a long term view of the situation and use the information we’ve provided in this article to help you. It’s better to wait until you find one whose really appropriate rather than settle for the first one you find. As long as you’re willing to do your part, you’ll eventually find a content writer you can work with for a long time to come.

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Article Citation
MLA Style Citation:
Cohen, Maria "Hiring a Worthy Content Writer – What You Need to Know." Hiring a Worthy Content Writer – What You Need to Know. 16 Oct. 2012. 27 Mar 2016 <>.

APA Style Citation:
Cohen, M (2012, October 16). Hiring a Worthy Content Writer – What You Need to Know. Retrieved March 27, 2016, from

Chicago Style Citation:
Cohen, Maria "Hiring a Worthy Content Writer – What You Need to Know"

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