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How Customized Mugs Can Bolster Brand Recall Exponentially

By Marcelo Bobbet

Just like a toothbrush, a comb, towels, pens, and food, a mug is just one of the many daily needs of everyone. If not all, most of us begin our day by day habitual regimen holding a cup of coffee. And when you put the image of a certain business on it, you make a personal connection or bond between the brand and the consumer. Consequently, customized mugs not only make the brand familiar to the market, but a household name.

As one recipient using your promotional freebie sips on his or her logo mug, he or she will be aware of the brand. If he or she uses it in a public place, which is often the case, other people will catch a glimpse of the corporate name or logo and will instantaneously be knowledgeable of it. Just think if this promotional giveaway was a travel mug. The business will thereby be publicized wherever the recipient brings it. Hence, through logo imprinted mugs, people will be aware of the products, may even talk about it and consider it while shopping. It is a ripple effect of brand promotion that will help you build up your brand identity.

Compared to other marketing methods, such as TV commercials and newspaper ads, the exposure brought about by giving away promotional mugs is continuous as their use is not based upon a 30-second airing time or a monthly contract. Instead, it is on how long recipients will use them, which can never be quantified. It is impossible to determine how long consumers will use their promotional product. This makes the capability of custom mugs to increase brand awareness unlimited.

Personalized logo mugs boost brand recall in different approaches. For one, it makes your business very close to the heart of the buyers. Also, it enables your brand to be seen in places even you have not yet threaded upon. Plus, its result go beyond measure. Most of all, it is incredibly affordable.

Still using the popular and fruitless ways to market your product? Why not put your corporate logo on a mug right now?

Marcelo Bobbet is a corporate logo gifts adviser on customized logo mugs & customized logo promotional mugs. Read articles by Marcelo Bobbet on how you can market your business.

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Article Citation
MLA Style Citation:
Bobbet, Marcelo "How Customized Mugs Can Bolster Brand Recall Exponentially." How Customized Mugs Can Bolster Brand Recall Exponentially. 23 Jun. 2010. 19 Sep 2014 <>.

APA Style Citation:
Bobbet, M (2010, June 23). How Customized Mugs Can Bolster Brand Recall Exponentially. Retrieved September 19, 2014, from

Chicago Style Citation:
Bobbet, Marcelo "How Customized Mugs Can Bolster Brand Recall Exponentially"

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