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How Facebook Can Help You Grow Your Chiropractic Business

By Joshua Beidler

Chiropractors are increasingly turning to social media to build their practices. Clearly, no discussion of social media would be complete if it left out Facebook, the wildly successful social media site that had over 400 million active users at last count.

Virtually every big corporation, from Coca-Cola to Starbucks, is using Facebook to communicate with their fans. Your chiropractic business can use Facebook for the same purposes, although on a smaller scale, of course.

It’s easy to get confused about Facebook profiles and Facebook pages, so I want to take a moment to discuss the distinction. Facebook profiles are designed for individuals. In contrast, a Facebook page can be associated with a person, a business, an organization, or a cause. Everyone who signs up for Facebook automatically gets a profile, but it takes a few extra steps to set up a page.

Your work isn’t finished when you create a page. For one thing, your new page won’t have any content until you add some. Unless you’re as famous as Conan O’Brien, it’s not going to draw an avalanche of traffic. That’s why I recommend that you schedule time every week to add content to Facebook and other social media sites. This can be time consuming, which is one reason I recommend that you focus your efforts on one or two major sites and ignore the rest.

Facebook does not make your existing chiropractic website obsolete. In fact, social media sites enhance the value of your existing website. To provide one example, every time you write a blog post, you can also post it to your Facebook page. This way, you’re providing another avenue for current and prospective clients to find out about your practice.

Promote your Facebook page on your website, and vice versa. There are handy tools that can automatically share information among your different websites. For example, you can have your Twitter messages automatically posted on Facebook. But before you do this, make sure that the information shared will be appropriate for your target audience. People may get annoyed if they get a tweet from you every time you play Farmville. On the other hand, this doesn’t mean that you must remain stiffly formal. On the contrary, mentioning a casual anecdote about your family or a skiing trip can make you more likable.

Joshua Beidler writes about how to market your chiropractic business for the Chiropractic Business Network. Drop by now to learn more about chiropractic business concepts.

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Article Citation
MLA Style Citation:
Beidler, Joshua "How Facebook Can Help You Grow Your Chiropractic Business." How Facebook Can Help You Grow Your Chiropractic Business. 21 Aug. 2010. uberarticles.com. 19 Oct 2017 <http://uberarticles.com/web-owners/marketing/how-facebook-can-help-you-grow-your-chiropractic-business/>.

APA Style Citation:
Beidler, J (2010, August 21). How Facebook Can Help You Grow Your Chiropractic Business. Retrieved October 19, 2017, from http://uberarticles.com/web-owners/marketing/how-facebook-can-help-you-grow-your-chiropractic-business/

Chicago Style Citation:
Beidler, Joshua "How Facebook Can Help You Grow Your Chiropractic Business" uberarticles.com. http://uberarticles.com/web-owners/marketing/how-facebook-can-help-you-grow-your-chiropractic-business/


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