Username:   Remember Me

Uber Articles {Über (ger) adj. above, beyond }

- Above and Beyond a Mere Article Directory


How Facebook Can Help You Grow Your Chiropractic Business

By Joshua Beidler

Chiropractors are increasingly turning to social media to build their practices. Clearly, no discussion of social media would be complete if it left out Facebook, the wildly successful social media site that had over 400 million active users at last count.

Virtually every big corporation, from Coca-Cola to Starbucks, is using Facebook to communicate with their fans. Your chiropractic business can use Facebook for the same purposes, although on a smaller scale, of course.

It’s easy to get confused about Facebook profiles and Facebook pages, so I want to take a moment to discuss the distinction. Facebook profiles are designed for individuals. In contrast, a Facebook page can be associated with a person, a business, an organization, or a cause. Everyone who signs up for Facebook automatically gets a profile, but it takes a few extra steps to set up a page.

Your work isn’t finished when you create a page. For one thing, your new page won’t have any content until you add some. Unless you’re as famous as Conan O’Brien, it’s not going to draw an avalanche of traffic. That’s why I recommend that you schedule time every week to add content to Facebook and other social media sites. This can be time consuming, which is one reason I recommend that you focus your efforts on one or two major sites and ignore the rest.

Facebook does not make your existing chiropractic website obsolete. In fact, social media sites enhance the value of your existing website. To provide one example, every time you write a blog post, you can also post it to your Facebook page. This way, you’re providing another avenue for current and prospective clients to find out about your practice.

Promote your Facebook page on your website, and vice versa. There are handy tools that can automatically share information among your different websites. For example, you can have your Twitter messages automatically posted on Facebook. But before you do this, make sure that the information shared will be appropriate for your target audience. People may get annoyed if they get a tweet from you every time you play Farmville. On the other hand, this doesn’t mean that you must remain stiffly formal. On the contrary, mentioning a casual anecdote about your family or a skiing trip can make you more likable.

Joshua Beidler writes about how to market your chiropractic business for the Chiropractic Business Network. Drop by now to learn more about chiropractic business concepts.

Article kindly provided by

Topics: Marketing | Comments Off

Tags: , , , , ,

Article Citation
MLA Style Citation:
Beidler, Joshua "How Facebook Can Help You Grow Your Chiropractic Business." How Facebook Can Help You Grow Your Chiropractic Business. 21 Aug. 2010. 19 Oct 2017 <>.

APA Style Citation:
Beidler, J (2010, August 21). How Facebook Can Help You Grow Your Chiropractic Business. Retrieved October 19, 2017, from

Chicago Style Citation:
Beidler, Joshua "How Facebook Can Help You Grow Your Chiropractic Business"

Reprint Rights

Creative Commons License
This article is subject to a revocable license under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entirety, provided you include the author's resource box along with LIVE VISIBLE links (without "nofollow" tags). We may revoke the license at any time with or without cause. You must also include the credit to

Comments are closed.

Uber Articles and its partner sites cannot be held responsible for either the content nor the originality of any articles. If you believe the article has been stolen from you without your permission, please contact us and we will remove it immediately. If you have a problem with the accuracy or otherwise of the content of an article, please contact the author, not us! Also, please remember that any opinions and ideas presented in any of the articles are those of the author and cannot be taken to represent the opinions of Uber Articles. All articles are provided for informational purposes only. None of them should be relied upon for medical, psychological, financial, legal, or other professional advice. If you need professional advice, see a professional. We cannot be held responsible for any use or misuse you make of the articles, nor can we be held responsible for any claims for earnings, cures, or other results that the article might make.
  • RSS Feed

    RSS for Marketing

  • Plugin UAW into your sites and start receiving fresh, unique and niche relevant content today and everyday!