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How Search Engine Optimization Marketing Can Be Helpful For A Business?

By Jeff Schneider

Most of the businesses hadn’t recognized the importance of search engine optimization marketing until very recently. Nowadays they are not hesitant to spend lots of cash on these campaigns as they know that it can be very helpful for their business. It has been found that just in year 2004 businesses spent over 12 billion dollars so as to get the sites on the top ranks.

As the importance of search engine optimization marketing is increasing, Google being one of the most preferred search engine around the world, has a net worth that is over 50 billion dollars, which more than two times of that of General Motors. Microsoft has also started involving itself in search engine optimization and is slowly evolving into a competitor for Google.

This would only mean that companies are going have to spend even more of their cash on search engine optimization marketing if they want to remain in the game. Businesses do not mind spending so much money on search engine marketing techniques because they know that this would aid them to achieve sales, that will ultimately result in them getting a lot of profit for their business.

The search engine optimization business has enjoyed success mainly because it is an ever changing industry and because of this web sites will be required to be serviced often if they have to stay in the top ranking. If you ask experts they would tell you that there would never be a formula to get high rankings.

Google takes into consideration almost a hundred different features before assigning ranks for the websites. The companies which are providing these services have to keep changing their strategies because search engine optimization marketing is regularly changing. If these companies want their customer’s web sites to get top ranking and remain the top they will have to search constantly for new techniques with which they can stay on top.

It is a known fact that search engine optimization marketing is one of the very best kinds of web marketing out there nowadays. These advertising techniques are way more effective than the other techniques like banner ads and sponsored links.

Over seventy percent of the individuals who use the web are dependent on search engines to find what they’re searching for. And as a result of this businesses will continue to fight to get the top spots on the search engine results.

As there are lots of businesses that are coming up online and this would just increase the competition for the business which are already there on the internet. To know more about search engine optimization marketing visit,

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Article Citation
MLA Style Citation:
Schneider, Jeff "How Search Engine Optimization Marketing Can Be Helpful For A Business?." How Search Engine Optimization Marketing Can Be Helpful For A Business?. 7 Oct. 2010. 17 Sep 2014 <>.

APA Style Citation:
Schneider, J (2010, October 7). How Search Engine Optimization Marketing Can Be Helpful For A Business?. Retrieved September 17, 2014, from

Chicago Style Citation:
Schneider, Jeff "How Search Engine Optimization Marketing Can Be Helpful For A Business?"

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