How To Legally Steal Customers From Your Competitors, And Keep Them Loyal For Life

By Rocky Tapscott

As a local business owner, one of your main jobs is to look after your customers. Now your customers aren’t always right (even if they think they are), in fact, they are quite often very wrong, but you have to look after their needs, after all, their money pays for your lifestyle.

Sure, some of them need to be shown the door every now and then to help us stay same, but in the majority of cases, your job is to nurture and build relationships with people. It’s usually a good strategy to not go out of your way to upset them, to generally deliver useful information and education, along with the products and services they need and want to buy, with the goal of creating customers for life.

The first step in this process is to make sure your customers’ first (and hopefully subsequent) buying experience is a good one. Then you move first time customers through your sales process where they buy additional products and services from and through you forever. But you’ve got to get that first sale right, or you will have little chance of there being a second sale any time soon.

So, how do you create that favorable first experience?

You already know that your first sale to a new customer is going to be the hardest, so make it an easy decision for them to buy from you instead of anyone else. In many cases, the new customers, patients or clients you want will be happily buying the exact same services or products from another business. To get them to switch, you’ll have to make a compelling, irresistible offer, or they’ll simply stay where they are.

I’m constantly amazed by the reluctance of some of my consulting clients when I advise them to create what could be considered an irresistible offer to entice first time customers to come to their business. Many of them seem to think that just because they are in business, people will drop their current suppliers and come to them instead. Sorry, in most cases, it just isn’t going to happen unless you ethically ‘bribe’ them to try you instead.

One of the easiest and fastest ways to get customers to change their buying habits is to create an absolutely irresistible offer, and entice them to shop with you instead. The next step is to keep them shopping with you by building a relationship with them so they come to know, like and trust you, or they’ll go to the next business that makes them a great offer.

Once these new customers are buying from you, make sure you do everything in your power to enrol them into some sort of VIP program or frequent buyers club. Then you can send this community regular ‘Client Only’ offers and special deals to keep them coming back to your store. The easiest way to do this is to send your customers to a lead capture website, and offer them something they’d really like to have in exchange for their name and email address. Then you can create an email follow up system that regularly reminds your customers about you, and helps them to remember you when they are thinking about buying any of the products or services you offer.

By doing this, you’ll see your customer retention increase and your profits soar.

Confused about how to get new customers visiting your business? Would you like to know how to the Web to quickly and inexpensively increase your sales and profits. Local Web Solutions can help. To learn proven Social Media and online marketing strategies for generating new clients, and how to use a simple email marketing system to follow up with them regularly, visit Local Web Solutions

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Topics: Marketing | Comments Off

Tags: Business, increase sales, local business marketing, Marketing, online marketing, Small Business

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