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It All Started With A Logo

By Graham O\'Keeffe

Marketing expansion through the Internet allows businesses to break through the geographical barriers and become accessible from any country in the world with Internet access. This is a far easier, cheaper, and more flexible way to encourage people to visit your websites and find out about your company. Today, many businesses depend on their website. They gained vast exposure and have increased their sales revenue by having their website designed. This is what we do here at Jump Start for up and coming businesses throughout Ireland and overseas. We make it simpler for new or existing businesses that are not technologically savvy.

When I do client consultations, they usually ask me on where to begin. In the design process, I initialize it with the logo development. In developing a company logo, I make sure that it has longevity, originality and portrays your company in a serious light. It is a great way to start the overall web design. Doing start-ups are not as complicated as developing existing websites. We have more command, can offer new ideas, and present several options on the first while the latter have already their own terms and personal preferences.

Companies risk confusing customers if they change a logo too many times and that is why they are often reluctant to make overhauls of their symbols and nameplates. You don’t want to change that much but a little trimming here and there would be okay for new directions or changes in technology. A logo can be a key to a company’s image as its name. Corporations spend on new websites but quite hesitant on a logo change. Many large companies have tried and they succeeded such as Pepsi, Apple and the rest. The web presence has something to do with the choice of a logo. It creates the atmosphere. There are three important aspects to be considered in creating a significant logo, the name, the color and the tagline.

Keywords are necessary in choosing a name for your business. For example if you own a pet grooming service instead of calling it something fancy like “Canine Makeover”, name it, “Pete’s Pet Grooming Service”. It will work far better when you purchase a domain name if you use words describing what the company really does and have your keyword/keywords in it. During the SEO (Search Engine Optimization), which is a vital part of the overall process of web marketing, having keywords in your domain name will assist you attain a high ranking on Google that would enable more people to click on and view your website. Search engine optimization is the next step after web designing and development. (If you require SEO services click here to contact us now).

Color is also important, Without going into too much detail on what each color means, remember when you choose a logo, these colors will also be used as a palette for your website. It’s recommended that you use no more than three or four main colors on your website in total, anything above that becomes confusing to the person viewing your website. If you use blue and gold in your logo, expect to see those colors feature heavily in the web design.

The Tagline of your website is what makes a direct impact on your branding than anything else. As a matter of fact, customers relate to the baselines and taglines of products and services more easily than they do to the product itself. Taglines are also very beneficial especially if your company’s name does not represent what it actually does. Take these famous and unforgettable taglines as examples: Don’t leave home without it. (American Express), Just do it.(Nike) Where’s the beef? (Wendy’s), Think different. (Apple Computer), The original cider (Bulmers), Tastes great, less filling. (Miller Lite), Melts in your mouth, not in your hands. (M&M Candies).

So there you go, a striking logo can really help with the overall web design process of your site. Remember the key points when choosing your logo, Name, Colors and Tagline. At JumpStart we are well versed in logo development, we know what looks good and what will work well on your site. Please feel free to contact us anytime with any logos or web design queries you may have.

If you want to get your website redesigned visit JumpStart Internet Branding. We are an Irish based Web Design Ireland.

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Article Citation
MLA Style Citation:
O\'Keeffe, Graham "It All Started With A Logo." It All Started With A Logo. 6 Jul. 2010. 1 Apr 2016 <>.

APA Style Citation:
O\'Keeffe, G (2010, July 6). It All Started With A Logo. Retrieved April 1, 2016, from

Chicago Style Citation:
O\'Keeffe, Graham "It All Started With A Logo"

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