Keeping Your Target Market Through Top Salespeople And Customer Service Team | Uber Articles
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Keeping Your Target Market Through Top Salespeople And Customer Service Team

By Warren Howard Gates

Imagine yourself step in a boutique that markets a furniture line. You can see that the enterprise has a lot of fine things that appeal to your preferences and you think that it has a large potential of becoming one of your favorite choices. But when you started looking at the heterogeneous products offered, you perceived that none of the salespeople have come over to help you. You felt ignored and insulted because you would wish to be assisted even without having to ask for any help. With this type of environment that you experienced in the furniture store, you went out without buying anything and told yourself that you do not like to go back to that store ever again.

With what happened to the circumstance cited earlier, anyone could instantly sense what’s wrong. The establishment simply lacked superior salespeople. As a result, the store failed to keep the prospect that could have probably turned into a devoted customer. If this case happens at an ongoing rate, the furniture establishment could suffer from a huge loss of losing potential buyers.

We can say that even though a industry or an enterprise has a lot of good produce to sell or important services to provide, without an superb sales force and customer service team, the business will still not fully succeed. In this age where a lot of companies fight with each other to achieve a large portion of the target market’s share, given that all other factors like product, price, promotion and place are considered equal, a organization can achieve a competitive advantage over a competitor by providing superior customer service to all its clients and guarantee them their needed customer satisfaction.

A company’s concern should not be only focused in acquiring the best potential Return on Investment or ROI but should also be concerned about its human resources such as the sales force and the customer service team. After all, these are the folks that stand for the company. They are the ones who come face to face with probable customers to sell your goods or services. Thus, to ensure that these employees carry out their responsibilities well, a organization should also make sure that these people are always motivated in their jobs.

To do this, the business must give its salespeople and customer service representatives a superior compensation plan. This plan mainly constitutes of two factors:

1) Amount of compensation, and

2) Payment system

The value of compensation varies with the nature of job and the necessary skills needed to do the job. The payment system can further be divided into three fundamental payment methods namely:

1) Straight pay

2) Straight commission, and

3) A mixed plan (consists of salary and commission)

Whatever will be the company’s assessment regarding the level of compensation and the payment conditions, it should ensure that the sales force and customer service team are content, motivated and well taken cared of so that they can do their jobs well and work hard towards the achievement of the company’s goals.

Warren Howard Gates is a article freelancer for Business Blog & Business Articles. Read articles by Warren Howard Gates to learn more.

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Article Citation
MLA Style Citation:
Gates, Warren H. "Keeping Your Target Market Through Top Salespeople And Customer Service Team." Keeping Your Target Market Through Top Salespeople And Customer Service Team. 25 Jul. 2010. 26 Dec 2014 <>.

APA Style Citation:
Gates, W (2010, July 25). Keeping Your Target Market Through Top Salespeople And Customer Service Team. Retrieved December 26, 2014, from

Chicago Style Citation:
Gates, Warren H. "Keeping Your Target Market Through Top Salespeople And Customer Service Team"

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