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Link Building Campaign – Learn How To Do It

By Julia Hudsens

Hundreds of link building strategies are being formulated daily by webmasters and gurus making it apparently easy to think that starting a new website is a piece of cake. But this is certainly not the case; many owners have applied these strategies only to see their sites fall short of their expectations. Can it be that those strategies are pure rubbish? We believe that there is a logical answer to these frustrating questions and website owners are entitled to know them.

Websites have to be understood as a product in order for them to be successful. First off, a Webmaster must secure links as they are the driving force of any website. Also, a good marketing plan has to be thought out in order to obtain the consumers interest; another important aspect to procure is having a positive review of the site to create trust among the sites visitors. Knowing this we can see that website marketing can be very similar to any business marketing but has its very particular set of rules and methodology.

Knowing that establishing links is a fundamental part of a successful website, experts have come up with various tactics which could be confusing as there are many to choose from. That is why a new website owner needs to analyze all options to see which fits his business model. The best way to go about this process is to set objectives in the link building campaign, deciding what to use and what to leave out thus saving in time, money and effort. Therefore we are giving you some key advice to help with the process of link building campaigns.

A new website owner will certainly be eager to have his or her site filled with links to attract consumers, but this can be more harmful than not. Excessive linking can cause search engines to close down and ban our new website from their searches, because, intelligently enough they would categorize it as spam. Therefore, knowing that we certainly don’t want that, here is a way to avoid being banned! Is very simple: we just need to act cautiously and avoid over linking, so the smart way to go about this process is to regularly increase the number of links as time passes by.

Two things to keep in mind are that we need to be just as aware of our already planned strategies as well as the prohibited actions that can cause our site to be banned or not to have the success we hope for it. We have to be extremely careful not to have backlinks from gambling, pharmacy and adult sites, because most search engines including Google negatively rank these. Therefore, if you thought that this sites would help you in your link building campaign make sure that you notice that they can only harm you and rapidly take them down.

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Article Citation
MLA Style Citation:
Hudsens, Julia "Link Building Campaign – Learn How To Do It." Link Building Campaign – Learn How To Do It. 25 Jun. 2010. 19 Feb 2016 <>.

APA Style Citation:
Hudsens, J (2010, June 25). Link Building Campaign – Learn How To Do It. Retrieved February 19, 2016, from

Chicago Style Citation:
Hudsens, Julia "Link Building Campaign – Learn How To Do It"

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