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Marketing Tools For Home-Based Businesses

By Kathy Baka

There are many tricks of the trade that come along with any business and marketing online is no different. Understanding marketing tools for Home-Based businesses will help you create a better strategy to move your home-based business online.

Keyword research is key to building a business online. Keywords are what web surfers use to find information on niche markets. Knowing how to place keywords accordingly on your web pages will help create a search engine friendly website that will do much better in the world of online marketing.

A program that is used by many people doing business online is pay per click. These ads are placed on search results pages where potential customers can click on to be directed to your website. There are several PPC programs available and while the more popular ones tend to be more expensive, the smaller ones allow you the same keywords for less.

Posting to blogs and forums is a great relationship builder. By asking and answering questions related to your niche you will become the go to person. The information must be useful and something readers are truly interested in so they will be curious to find out more about you.

Your business model is just a small part of marketing; how you promote and advertise the business is what is most important. There are many ways to market online, here only a few have been listed. If you want to learn more about online businesses and how they advertise, you need to do your homework.

If you are just starting out, this may all seem like a foreign language, but with a little research you can learn how the big businesses make big money online.

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Article Citation
MLA Style Citation:
Baka, Kathy "Marketing Tools For Home-Based Businesses." Marketing Tools For Home-Based Businesses. 12 Jul. 2010. 7 Oct 2014 <>.

APA Style Citation:
Baka, K (2010, July 12). Marketing Tools For Home-Based Businesses. Retrieved October 7, 2014, from

Chicago Style Citation:
Baka, Kathy "Marketing Tools For Home-Based Businesses"

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