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Profits Of Co-branded Debit Card Programs:

By Michael Washington

Co-branded debit cards have become a huge hit in the marketing sector. Co-branded debit card programs can be a very useful marketing tool for small and medium scale companies to ensure complete customer satisfaction and boost business prospects. These programs can help business organizations to earn a reputation in the overseas market.

Business enterprises associate with a bank and an international credit card company such as MasterCard and Visa to produce co-branded card programs. Since, MasterCard and Visa are renowned brands and are accepted in nearly every part of the world, these cards help businesses in catering to a wider customer base.

Co-branded card programs also allow the business organizations to understand and study the spending pattern of the customers. This in turn helps them to design more customer-friendly strategies.

Co-branded cards carry the brand name and logo of the business organization and hence serve as a medium of advertisement. Business organizations from all sectors have started being involved in co-branded card programs.

Businesses can provide attractive discounts and free gifts to their customers through co-branded card programs. By offering such incentives, businesses can build strong ties with both new and existing customers.

Co-branded card programs benefit not only the businesses but also the cardholders. Co-branded cards act as prepaid cards enable the card holders to shop on credit. Through these programs, card holders can also avail discounts and special offers issued by the company.

Unlike conventional debit cards, co-branded debit cards are issued instantly on registration. Once obtained, they can be put to immediate use. Besides, they have comparatively lesser issuing cost. Co-branded cards help the cardholders pay their monthly household and shopping bills over the Internet. Thereafter, they can check their balance on the Internet.

Branded prepaid card programs have proved extremely successful, as they help in building company-customer relationship. Companies in Asia, Europe, Middle East and America have effectively implemented generic debit card program or co-branded card programs.

Co-branded card programs or prepaid card programs can boost your business prospects considerably.

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Article Citation
MLA Style Citation:
Washington, Michael "Profits Of Co-branded Debit Card Programs:." Profits Of Co-branded Debit Card Programs:. 21 Jun. 2010. 4 Aug 2014 <>.

APA Style Citation:
Washington, M (2010, June 21). Profits Of Co-branded Debit Card Programs:. Retrieved August 4, 2014, from

Chicago Style Citation:
Washington, Michael "Profits Of Co-branded Debit Card Programs:"

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