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Revealing The Benefits Of Direct Mail And E-Mail Marketing

By Tom Harris

When it comes to the business atmosphere few elements are as critical to a business’s success than with the use of an efficient promotional plan. The intention of any promotion plan is to reach your target clients, as companies have been struggling for decades to discover the best advertising approach for business.

Many businesses look toward the advantages found with direct mail marketing whereas others have turned towards the development of technology and into the opportunities related with e-mail marketing. Whereas both advertising options offer their own unique advantages, a combination of both direct mail and e-mail marketing would provide a company its greatest options to accomplishing marketing success.

To realize why the combination of the two marketing elements represents a company’s greatest chance to profit, you must look at the benefits found in both direct mail and e-mail marketing. With direct mail marketing you utilise the much more conventional postal service to post promotional literature to prospective clients in the form of letters, information brochures, information pamphlets or postcards.

When you participate in a direct mail program you create the chance to target every individual you plan to reach as the address of a person is not concealed from the general public, enabling you to contact every person in a specific region. Additionally, the direct mail product features a physical entity that a customer can grasp in their hands and will read, therefore rising your probability of boosting consumer traffic.

Technology has become a major focus of several individuals and the net has become the one source to reach several individuals from across the globe. With an e-mail marketing plan you have the opportunity to distribute promotions to individuals who are actively checking their e-mail ID.

Through the e-mail marketing process you can get in touch with prospective consumers either locally or on a global scale to increase your websites consumer traffic. As an added advantage, an e-mail promotion will permit a client to get in touch with your company instantly by clicking on the links that your company provides within their promotional literature.

Both direct mail and e-mail marketing can offer their own distinctive advantages but they also come with their own weaknesses. With direct mail you run the danger of your promotions merely being discarded by uninterested parties. With e-mail marketing you might not be able to reach every person you desire either because an individual not having an e-mail address or due to their spam blocker.

This is why a combination of direct mail and e-mail marketing campaigns are always suggested to aid you in reaching the maximum number of potential customers and rising client traffic flow.

To find out more on how direct mail and e-mail marketing options can benefit your company and where you can find your best resource to take advantage of both marketing options head to

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Article Citation
MLA Style Citation:
Harris, Tom "Revealing The Benefits Of Direct Mail And E-Mail Marketing." Revealing The Benefits Of Direct Mail And E-Mail Marketing. 26 Jun. 2010. 18 Feb 2016 <>.

APA Style Citation:
Harris, T (2010, June 26). Revealing The Benefits Of Direct Mail And E-Mail Marketing. Retrieved February 18, 2016, from

Chicago Style Citation:
Harris, Tom "Revealing The Benefits Of Direct Mail And E-Mail Marketing"

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