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Sales-generating Ways To Use Promotional Printed Pens In Advertising

By Amelie Levou

As time continues to unfold, the competition in sales continues to grow tighter as well, as new technology and information influx society, demanding improvements in marketing strategies to keep on satisfying the demands of the modern consumer. As a seller, you have to figure out the latest trends and opportunities that you can deplete to generate more leads and gain more profit. Here are the separate ways by which you can optimize the use of promotional printed pens for the benefit of your company:

Bestow customized pens as imprinted coupons.

Intrinsically, customized coupons are certificates, tickets or anything that entitles a person a free gift or discount. When you give this away, you can achieve a lot of lucrative things. For one, you can obviously increase brand visibility and brand recall when you hand corporate logo pens to your customers with your company name and logo there. Further, you encourage your buyers to buy your products and services since you are giving them the chance to save by giving them discounts and freebies. Obviously, transforming promotional imprinted pens into custom coupons can definitely be a profitable marketing move.

Grant your customizable pens as tickets to an event your company organized.

Generally, during corporate parties, companies put to use stamps or I.D. to indicate that a person is allowed to go in and out of the event place. What you can do is to change those signs into custom imprinted pens so that you can flaunt your brand logo and name all through out the whole event, planting an abundant number of seeds of your reputation in the memory of the guests’ subliminal. This will decidedly produce a lot of positive impacts to your brand visibility and recall. Additionally, this marketing technique can also spark an interest in and grab the attention of the market on the account that substituting promotional items to “party stamps” is relatively new.

Get to purchase your customizable pens on-line.

This approach is quite tricky for the simple reason that you cannot actually “profit” from it, per se, but you can uphold a lot of money from doing it. In general, custom products suppliers online price their custom printed gifts in a lower price compared to actual stores. This is believably for the simple reason that they do not pay for office rent anymore so they have a shorter list of company expenses. Aside from this, you can also save on transportation due to the fact that promotional supplies merchandisers online usually ship for free, especially if you’ve ordered a lot of giveaways. Consequently, in a sense, you “profit” from obtaining promotional items online.

Get to buy wholesale customizable products.

Another way you can do to save a large amount of money is to get to order a lot of personalized products in one go. This is on the grounds that custom imprinted items makers give huge discounts as you increase the number of promo gifts you purchase.

Amelie Levou is a writer for promotional pencils and erasers and promotional rollerball gel pens. Read more articles by Amelie Levou here.

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Article Citation
MLA Style Citation:
Levou, Amelie "Sales-generating Ways To Use Promotional Printed Pens In Advertising." Sales-generating Ways To Use Promotional Printed Pens In Advertising. 7 Oct. 2010. 9 May 2015 <>.

APA Style Citation:
Levou, A (2010, October 7). Sales-generating Ways To Use Promotional Printed Pens In Advertising. Retrieved May 9, 2015, from

Chicago Style Citation:
Levou, Amelie "Sales-generating Ways To Use Promotional Printed Pens In Advertising"

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