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Small Business Marketing Ideas That Lead To Real Sales

By Rolando Valdes

These days, the internet is an essential marketing tool for businesses. Even if the internet can reach millions of people across the globe, it’s still necessary to focus on your target market. Some common small business marketing ideas are posting banner ads on websites, giving out promotional items and offering discounts.

It is important to be highly visible on the net considering there are millions of other websites online. One way to do this is by optimizing your website on search engines. This practice is known as SEO, Search Engine Optimization. You can do this by signing up with search engines like Google or Yahoo or by using SEO techniques that will make your website stand out from the rest.

One way of advertising on the net is by using CPA (Cost-Per-Click). The earlier method of PPC (Pay-Per-Click is not as cost effective as CPA which is gaining popularity among companies who advertise online. The old method of PPC requires payment to the host website every time someone clicks on your banner ads or your link. With CPA, you only have to pay if the click leads to a sale.

Another way to maximize your internet presence is by commenting on blog posts and chat rooms. This is a useful reciprocal method of promoting each other’s websites. You can leave comments or post banner ads on blogs and website that focus on the same market as you and they in turn would also want to do the same on your site. You can get commissions from each other and reach more people this way. The best thing about this is it’s free.

Writing articles for Ezinearticles is a also a great way to optimize your presence on the net. By using keywords in your articles, you make your website appear on the beginning pages of search engine results. This makes it easier for your target market to find you on the internet. It’s important to use the keywords properly in your articles to make this system work. Each article should comprise of 2% to 3% of the whole piece.

There are tons of small business marketing ideas that can help you promote your company online, but so far, the SEO methods mentioned above are most effective.

Learn more about small business marketing. Stop by Rolando Valdes’s site.

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Article Citation
MLA Style Citation:
Valdes, Rolando "Small Business Marketing Ideas That Lead To Real Sales." Small Business Marketing Ideas That Lead To Real Sales. 15 Aug. 2010. 9 Sep 2014 <>.

APA Style Citation:
Valdes, R (2010, August 15). Small Business Marketing Ideas That Lead To Real Sales. Retrieved September 9, 2014, from

Chicago Style Citation:
Valdes, Rolando "Small Business Marketing Ideas That Lead To Real Sales"

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