The Correct Way To Keep Your Hair Salon Clients Coming Back

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Make a frequent user program for clients to accumulate points when they purchase from you and receive special privileges based on the amount they have purchased to redeem goods and services.

As an extra benefit for your program, you can include favoured discounts with local retailersand complementary services.

A standard user program is just a customer fidelity programme to incentivize your hair salon clients to go to more often, to thank them for the business they have given you by allowing them to redeem products/services and to supply them additional rights through their sponsorship of your services by receiving extra concessions benefits and gifts from your partners. It also serves a considerable number of different selling functions:

1. Permits you to collect accurate client information (when a new client joins the programme, he/she will need to complete a registration form)

2. Builds brand awareness for your business when your member card is carried and utilised by your customer

3. Positions your services as a top quality service in the eyes of your client

To start on your Frequent User Program, you'll need to first establish a listing of benefits for your clients to sign up such as long term discount (or unique benefi ts with your salon), points for certain $ quantity of purchase and the list of products and services they can redeem with the points and the kinds of discounts and benefits a member of the programme can expect to get. Just think about an airline’s frequent flyer programs.

You will also need to have a certain number of long term clients you can offer this to and a method for them to enroll. Will you offer this to each client who comes through your door once the programme is established, or only to regular clients? Will you charge a member's charge or will it be a complimentary membership?

The vital factor for the successfulness of this program is to have as many members as possible in order for you to build up your mail list and to partner up with lots of other retailers and service suppliers as these benefits that you can extend to your customers will be at no charge to you and will likely be of high worth for your clients. For further brand power and advertising, your partners can also give this members card to their VIP clients.

For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business….this month. Just visit: Marketing A Hair Salon Report and grab your copy now.

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MLA Style Citation:
Colosi, Michael "The Correct Way To Keep Your Hair Salon Clients Coming Back." The Correct Way To Keep Your Hair Salon Clients Coming Back. 7 Feb. 2012. uberarticles.com. 25 May 2012 <http://uberarticles.com/web-owners/marketing/the-correct-way-to-keep-your-hair-salon-clients-coming-back/>.

APA Style Citation:
Colosi, M (2012, February 7). The Correct Way To Keep Your Hair Salon Clients Coming Back. Retrieved May 25, 2012, from http://uberarticles.com/web-owners/marketing/the-correct-way-to-keep-your-hair-salon-clients-coming-back/

Chicago Style Citation:
Colosi, Michael "The Correct Way To Keep Your Hair Salon Clients Coming Back" uberarticles.com. http://uberarticles.com/web-owners/marketing/the-correct-way-to-keep-your-hair-salon-clients-coming-back/

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