Tips for the Beginner Email Copywriter.

By Tonia Rice

Finding success with email copywriting is not rocket science – you just need to get all the different elements in place to make sure your overall copy is successful. Easy to understand and apply email copywriting tips that you can use immediately to see results are given below…

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Less Copy is Better: Longer copy gives better results when talking about direct mail marketing. Because you can give more information about the product in the copy it can convince the target audience to purchase it. The long copy doesn’t always work in email because it is such a different approach. In the view of Internet use, 3 minutes can seem like a long time especially if the user feels they have wasted their time. So people are really careful as to where they are investing their time. So that your prospects will read it, keep your sales message short and to the point so they don’t feel like they are spending too much time on it. Getting prospects to click through your email copy so they visit your site or blog is the emails main purpose. A different type of psychology applies to reading copy on a website versus reading email messages – you’ll be able to give away them main information on your site once they visit it.

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Give People a Freebie: If you’re trying to promote something with your email, start by providing readers with something of real value. You want your email to be helpful and informative, not a high pressure sales pitch. Your whole aim with your email is to get your readers to take some kind of an action, but before you do that, educate them about the offer. This way, they’ll have something to absorb and think about and not feel too pressured by your sales approach. Just make sure that the information you provide isn’t so comprehensive that the reader will feel like he doesn’t even need to check out your offer. Your email should give people a useful but incomplete taste of what your offer is all about. By doing this, you’re giving people something useful and also giving them a good reason to look at your offer.

Avoid Words that Would Trigger Spam Filters: You have to avoid certain overused words in your email that are generally used by spammers. Any words that are commonly used in spam, such as “money,” should be avoided, especially in your subject line. Using such words will get your email filtered out by the spam filters and it will end up in the junk folder of the recipient. When you create your subject line, and even in the body of the email, you have to be careful of this. If you subscribe to an autoresponder service such as Aweber, you shouldn’t have to worry about this, as they will let you know if your emails contain words that could be problematic.

No matter what you’re selling online, you can get better results by making good use of email copywriting. Learning how to make your emails more persuasive is one of the most important things you can do to make your subscriber list more profitable. That’s why you should remember to apply these email copywriting tactics every time you create an email for your business.

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