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Top 10 Best Marketing Books

By Brett Miller

Here are the best 10 marketing books

1.) Insanely Simple (Ken Segall)

Description: Gain insights into the mind of Steve Jobs and listen in on the receiving end of his phone calls. Understand how Steve’s obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Pros: Fascinating look at Apple’s business practices from an outsider’s perspective

Cons: A little repetitive with a lot of filler content

2.) Spent (Geoffrey Miller)

Description: Reveals the hidden reasons for why we buy what we buy. Spent applies evolutionary psychology to marketing and perceived status that is American consumerism. Miller starts with the theory that we purchase things to advertise ourselves, and then examines other factors that dictate what we spend money on.

Pros: The evolutionary look at marketing is game-changing

Cons: Lots of filler content

3.) The Tipping Point (Malcolm Gladwell)

Description: The tipping point is that moment when an trend, idea, or social behavior crosses a threshold, tips, and spreads like wild fire. Gladwell explores and illuminates the tipping point phenomenon that is already changing the way people throughout the world think about selling products and disseminating concepts and ideas.

Pros: Entertaining read backed by interesting data

Cons: None. This book is great.

4.) Reality Check (Guy Kawasaki)

Description: Guy’s for starting and operating great organizations. This book collects, updates, and expands the best entries from Guy’s popular blog and features his inimitable take on everything from effective e-mailing to marketing techniques.

Pros: Guy Kawasaki is always entertaining and articulate. It provides startup AND marketing advice

Cons: Doesn’t live up to its true potential

5.) Delivering Happiness(Tony Hsieh)

Description: In his first comic book, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business; through LinkExchange (acquired by Microsoft for $265 million), Zappos (acquired by Amazon for over $1 billion in stock), and more.

Pros: Advice from a real entrepreneur. Nice mix of biographical insight and business advice

Cons: Little on ‘acquiring’ customers

6.) Content Rules (Ann Handley)

Description: Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a customer base.

Pros: Actionable and practical advice to get started

Cons: Needs more information on building a user base

7.) Made to Stick (Chip Heath)

Description: Made to Stick will transform the way you communicate ideas. It’s a fast-paced recap of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the elementary-school teacher whose simulation actually prevented racial prejudice. Eye-opening and often surprisingly funny, Heath’s book shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own ideas stick.

Pros: Entertaining with great case studies

Cons: A little longer than it needs to be

8.) Blink (Malcolm Gladwell)

Description: Blink is a book about how we

think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink is full of answers

Pros: Entertaining with great stories and case studies

Cons: None. Buy this book :)

9.) Enchantment (Guy Kawasaki)

Description: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Pros: Covers a wide range of startup and marketing ideas

Cons: It gets repetitive

10.) Brain Rules (John Medina)

Description: Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered fascinating details every business leader, parent, marketer and teacher should know – like that physical activity boosts your brain power.

Pros: Biological and psychological look at marketing.

Cons: Less marketing related and it can get a bit academic

Special offers and more information on these books here: Best Marketing Books

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Article Citation
MLA Style Citation:
Miller, Brett "Top 10 Best Marketing Books." Top 10 Best Marketing Books. 18 Oct. 2012. 6 Dec 2015 <>.

APA Style Citation:
Miller, B (2012, October 18). Top 10 Best Marketing Books. Retrieved December 6, 2015, from

Chicago Style Citation:
Miller, Brett "Top 10 Best Marketing Books"

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