Top Ten Insights for Marketers About Student Spending

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Student Spending Market Research Insight 1: High school students spend a combined $187 billion per year.

Student Spending Market Research Insight 2: High School students earn almost $100 weekly.

Student Spending Market Research Insight 3: College students together spend another $100 billion per year.

Student Spending Market Research Insight 4: Most college students have credit card debt of up to $7,000. They take their time paying off their average of four cards, but default no more than other consumers.

Student Spending Market Research Insight 5: High school and college students use the Internet differently. Most college students buy, but high school students search for free information.

Student Spending Market Research Insight 6: Shopping is a genderless activity for today’s students, with men as likely to enjoy a day of shopping as women.

Student Spending Market Research Insight 7: Traditional advertising and hard sales don’t work with today’s students. In fact, these marketing tactics turn them off.

Student Spending Market Research Insight 8: Word-of-mouth marketing works best because students trust one another most.

Student Spending Market Research Insight 9: Advertising that works with students show them in real-life situations, use humor, plays to their emotions, and features their music preferences.

Student Spending Market Research Insight 10: When making a large purchase like a vehicle, students want quality at a good value, good warranties, with reasonably-priced insurance coverage.

Business owners and marketers, get more insights at Market Research Student Spending. You can also get Target Market Profiles on Generation Y and college students.

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Article Citation
MLA Style Citation:
Morton, Linda P. "Top Ten Insights for Marketers About Student Spending." Top Ten Insights for Marketers About Student Spending. 29 Dec. 2009. uberarticles.com. 10 Feb 2012 <http://uberarticles.com/web-owners/marketing/top-ten-insights-for-marketers-about-student-spending/>.

APA Style Citation:
Morton, L (2009, December 29). Top Ten Insights for Marketers About Student Spending. Retrieved February 10, 2012, from http://uberarticles.com/web-owners/marketing/top-ten-insights-for-marketers-about-student-spending/

Chicago Style Citation:
Morton, Linda P. "Top Ten Insights for Marketers About Student Spending" uberarticles.com. http://uberarticles.com/web-owners/marketing/top-ten-insights-for-marketers-about-student-spending/

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