By John Riley
A business needs marketing whatever be the product or service that the business offers or is based upon. Product has to be advertised and a service has to be made known to the consumer or client as the case maybe. For all this the need for a mode or medium to be used as the vehicle for the information to flow is required. Marketing is just the name for such a transport of business information. There are however a variety of models of this transport. Some direct and other indirect. Mailing is an age old time tested direct means of such a transport and using direct mail to market your business has a number of advantages over other means.
As with every other aspect in real life it is not only all green the pastures of direct marketing. This process too has its own set of disadvantages and they should also be borne in mind while deciding on this method of marketing.
For the business world however, the process of direct marketing has not been a new phenomenon. Hired people were used to distribute paper pamphlets to people passing by on the street. Information about the business product or service would be printed on these pamphlets.
A direct contact with the probable customer gives greater chance or probability of converting the probability into a surety. The customer experiences a feeling of being treated as a special customer and therefore feels a special attraction for that particular product or service.
One of the best ways and time tested one at that has been using the postal mail service for affecting a direct marketing concept with the customer. Writing details of the product or service and thereafter dispatching it to the particular address of the probable customer is the detailed process in this way of direct marketing. Bulk mailing reduced the cost incurred as postal services levied lesser charges for bulk mails.
The design of the mail as well as the content of the mail would appeal to the recipient helping to turn them into successful customers of the business house that sent the mail. No other medium was used in-between the business house and the customer.
The added advantage with high probability of attracting customers was the direct feedback channel that got established with direct cont or marketing. The business house could better the product or service being offered due this direct feedback report that they receive from the customers. Probability of information being juggled due to its different stages of percolation is obviated.
With the passage of time and the advent of computers and other such electronic gadget, features like email and short messaging system came into being. These substituted to a large extent for the single method of mail which came to be termed as snail mail.
The process and effect though remained near similar to the postal service related mail system of direct marketing. Bulk mailing followed in the previous regime now turned into bulk emailing. The cost also was drastically cut down as email required no such rigorous physical labour as postal mail delivery had.
Not only the advantage even the lacunae’s of using mail for your direct marketing remained in this change over to email system of direct marketing. With no checks in place to control the quality and content of the emails and with every business house using this method of direct marketing customers soon got annoyed at the inflow of large unwanted and unwarranted so called marketing emails. This got the name of spam and was shunned by the recipients. There is therefore the probability of a good direct contact marketing mail getting lost in the melee of this spam. Taking help of professional to create mail or email to be used for marketing is suggested to ensure good quality product.
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Topics: Marketing | Comments Off
MLA Style Citation:
Riley, John "Using Direct Mail To Increase Profits For Your Home Business." Using Direct Mail To Increase Profits For Your Home Business. 22 Jun. 2010. uberarticles.com. 30 Oct 2014 <http://uberarticles.com/web-owners/marketing/using-direct-mail-to-increase-profits-for-your-home-business/>.
APA Style Citation:
Riley, J (2010, June 22). Using Direct Mail To Increase Profits For Your Home Business. Retrieved October 30, 2014, from http://uberarticles.com/web-owners/marketing/using-direct-mail-to-increase-profits-for-your-home-business/
Chicago Style Citation:
Riley, John "Using Direct Mail To Increase Profits For Your Home Business" uberarticles.com. http://uberarticles.com/web-owners/marketing/using-direct-mail-to-increase-profits-for-your-home-business/
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