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What Makes Your Christmas Marketing Successful?

By Angela Mabey

Christmas is not only a hectic time for consumers and businesses, but also for managers. The holiday period is a key retail season for many industries, but it is also a time when information gathering and reporting can become difficult.

A key component of an advertising campaign is that it remains measurable, how else can managers be sure that they are getting value for their spend? But the challenge lies in determining what has attracted a customer to your business. Have they simply walked past and decided to come in? Or is your business their planned destination?

The holiday period is a stressful and hectic time for business and customers alike. Adding an additional pressure on staff to question customers in an attempt to gather information about what has attracted them to the business isn’t going to be welcomed by either group. So businesses need to find other ways to capture this data. Vouchers are a traditional way to attempt to gather information, but this requires customers to actually read the publication they are in, clip them out and then remember to take them on their shopping trips.

A customer will more often than not be carrying their mobile with them while they shop. Businesses can use this to their advantage by creating a mobile marketing voucher campaign. This voucher can be presented in store and then allow the business to capture the data in their point of sale systems. Creating a mobile marketing campaign is beneficial for both the customers and the business.

When developing your holiday marketing strategies, consider integrating text marketing into your approaches. Developing an attractive mobile voucher that can be sent direct to a customer’s phone and presented in store will ensure that the results of the holiday campaign are measurable.

Visit to see how easy it is to integrate text marketing into your Christmas campaigns.

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Article Citation
MLA Style Citation:
Mabey, Angela "What Makes Your Christmas Marketing Successful?." What Makes Your Christmas Marketing Successful?. 21 Aug. 2010. 17 Oct 2014 <>.

APA Style Citation:
Mabey, A (2010, August 21). What Makes Your Christmas Marketing Successful?. Retrieved October 17, 2014, from

Chicago Style Citation:
Mabey, Angela "What Makes Your Christmas Marketing Successful?"

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