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Why Business Key Tags Work

By Vanessa Eliosanco

People of today buy what is hip, compact and useful. Personalized keychains belong to this variety. They are funky and trendy especially when they have cool statements silk screened on them. They are commendable accessories to bags and luggage. In addition, they are small enough to be carried around all the time. Furthermore it can keep users from losing their car or house keys. It really reflects the latest generation’s thirst for a fun and laid-back lifestyle.

Few people reject giveaway key chains distributed to them because they are fun to look at. Some even have holograms that project classy images. You can add your business logo to it. The wonderful thing about key chains is that they will not drag people down. Compared to bags, mugs, and other bulky promotional products, they are lightweight. Due to this, recipients of your giveaway item do not have to exert much effort to bring them. The chances of consumers using them is much higher since there is less hassle-they just have to attach their funky key chains to their bags and they are good to go!

As one recipient uses your promotional freebie, he or she will be aware of the brand. If he or she uses it in a public place, which is often the case, anyone who sees this little cute memento that you gave will absolutely, learn about your business. Hence, through logo printed key chains, people will be more aware of the company, may even talk about it and consider it while shopping. It is a ripple effect of brand exposure that will help you boost your brand identity.

Compared to other advertising methods, such as radio ads and TV commercials, the exposure brought about by giving away promotional swag key tags is prolonged as their use is not subject to a 30-second airing time or a monthly contract. Instead, it is on how long clients will use them, which cannot be quantified. It is impossible to determine how long consumers will use their promotional giveaway.

Still using the same old and expensive methods to promote your business? Why not put your corporate logo on a key tag right now?

Vanessa Eliosanco is a logo promotional items adviser on customized key chains & custom promotional keychains. Read articles by Vanessa Eliosanco on how you can create social awareness.

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Article Citation
MLA Style Citation:
Eliosanco, Vanessa "Why Business Key Tags Work." Why Business Key Tags Work. 26 Jun. 2010. 21 Oct 2014 <>.

APA Style Citation:
Eliosanco, V (2010, June 26). Why Business Key Tags Work. Retrieved October 21, 2014, from

Chicago Style Citation:
Eliosanco, Vanessa "Why Business Key Tags Work"

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