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Your Opt In Page For Optimized Opt List Building

By Neil Russell

An online business without a method of lead capture (collecting email addresses) is very likely to be missing out on some serious revenue. Putting together an opt list, to increase your business, it’s best to have a fast and easy way for people to leave their information. This is where the opt in page comes in; it’s main task is to turn as many visitors as possible into subscribers.

Other common names for the opt in page include: landing page, squeeze page, lead capture basically all names relate to capturing or squeezing people’s emails.

Now I’ll show you how to set up opt in pages that have the ability to capture leads from thousands or maybe even millions of subscribers? Driving traffic to the opt in page is one task but getting them to give their information to grow your opt list is another. The strength of your opt in page is solely based on the proportion of visitors it turns to subscribers.

1. The design of opt in pages is quite simple, however if you want a web designer should do one for you at a low cost.

2. Find the opt in pages of some of the top marketers in your niche and get ideas from them, put together a swipe file, where you save copies of opt in pages you like and edit them to your liking.

3. Avoid putting any outbound links on your opt in page: links that will lead anywhere other than to submit a name and email address. Every link halves your traffic; give them as little option as possible to leave.

4. Of course as with just about anything you do online, you will have to test and tweak your opt in page so that you can get the best conversion rates possible. I recommend testing using Google web optimizer. This allows you to run multiple pages under the same domain name and traffic is divided equally between them, so you can test which page is most effective.

5. Some find an ethical bribe like a free ebook a good way of encouraging subscription.

6. You might also find adding video to your opt in page can be a good way of getting your visitors to subscribe, again test and find out.

7. As with everything online test and see what comes out most effective for you in growing your opt list.

Once you have your opt in page online you’ll need to test it by sending traffic to it, here’s another excellent article by Neil Russell; The Net Cash King to show you how to do just that for free: Free Website Traffic

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Article Citation
MLA Style Citation:
Russell, Neil "Your Opt In Page For Optimized Opt List Building." Your Opt In Page For Optimized Opt List Building. 26 Aug. 2010. 23 Aug 2014 <>.

APA Style Citation:
Russell, N (2010, August 26). Your Opt In Page For Optimized Opt List Building. Retrieved August 23, 2014, from

Chicago Style Citation:
Russell, Neil "Your Opt In Page For Optimized Opt List Building"

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