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10 Tips For Search Engine Optimization Beginners

By Joseph Janowski

Search Engine Optimization is the art of crafting the pages of your website to gain more traffic from search engines. There are many factors that affect your search engine ranking, but the main key is to create interesting and informative content that will keep your website viewers on your website for longer and gain a following of repeat visitors. With basic knowledge search engine optimization it is possible to obtain high rankings for high traffic keywords. Below we have listed 10 Tips for Search Engine Optimization Beginners that will get your SEO campaign off to a good start.

1. Research Keyword Phrases and Terms – Sometimes the most important step of SEO is overlooked in the first stage and dooms the campaign for eternity. It is essential to ensure that you are targeting keywords that you can compete for and that will drive enough traffic to your website. Many people assume that they know the buzz words around an industry, this can be a major mistake. People do not necessarily search in the same manner that they talk. It is certainly worth the time and effort to use the keyword tools available to ensure that you are targeting the best keywords for your campaign.

2. Create Keyword Rich Content – The content of your web pages is the most important element of your page. Many designers do not include enough text content to allow a search engine to properly understand what your page is about. Create your content to naturally include your main keywords for that page. Write an amount of text that will provide enough information to a search engine so that they know exactly what the page is about. There is no magic number but many in the Search Engine Optimization field say that 300-500 words is best.

3. Build Links – Links work much like a real life referral. If you page is informative enough to naturally gain a ton of links then most major search engines view this as an obvious plus and this is reflected in their rankings. Gaining links can be the toughest part of the Search Engine Optimization process. The best way to gain links is to create content that is interesting enough to naturally attract linkers. Other link strategies ideas include contacting related websites and listing your website on related areas around the web.

4. Create Unique Page Titles & Meta tags – Search engine specific meta tags such as the page title and description tag may not be as important as they once were but it is still an important step. Your page title and description tag show up within the search results and although the description tag is no longer used for it’s keyword value, it is still your sales pitch to a searcher that will determine whether or not they click your link. Your page title is the first thing that a search engine reads and should contain your main keywords. Make sure that each page on your website has a unique page title and description tag.

5. Market Content with Social Media – Use social networking websites to promote the content of your website. Social media marketing is a business in itself, but understanding that the internets most popular websites should be taken advantage of is the key. Most people spend the majority of their internet time surfing social networking sites, it is crucial that you direct some of this traffic to your website.

6. Use Internet Directories – You can submit your website to certain categories in a number of directories around the web to gain traffic and links.

7. Hire a Writer – As previously mentioned, your websites content is the most important part of your web page. Most people understand this and really want to create more and better content for their websites but just don’t have the time or don’t enjoy writing. The best thing you can do is hire a professional to create unique content for your website. Writing for the web is a skill in itself and more and more writers these days have enough SEO knowledge to create pages that will be unique, fresh, and best of all written by someone who enjoys it.

8. Design Your Website According to Standards – Ensure that there are no broken links or outdated design elements used in the coding of your website. If you are not well versed in CSS and HTML then consider using a Content Management System to create the content of your website. Most will create search engine friendly code and will provide you with an easy way to create new content.

9. Make Use of Tools – There are tons of free and paid tools available to help webmasters with the Search Engine Optimization of their web pages. Many of the free tools provide a good service but are lacking in one way or the other. As you gain experience you may want to look in to some of the paid tools to help you along. You can use tools to help with keyword research, rank tracking, content optimization, statistic gathering, link building and more.

10. Track Statistics – People love to see numbers, charts, and graphs. Prove to your clients, your boss, or your business partner that the time and money they are spending on SEO is worth it. There are many different statistic tracking tools and websites. The most commonly used is Google Analytics and it is a good place to start for any webmaster that is interested in the search engine rankings of their website.

If you’re a beginner or an expert at Search Engine Optimization then you should consider following popular blogs and forums. It is a field that is constantly changing and there are a number of very informative people within the industry that will notify the public of the latest advancements and techniques. Take the 10 tips above as a base for your Search Engine Optimization and build your knowledge through experience and the endless amount of information available online.

There are a number of businesses that offer Search Engine Optimization services. View the SEO Services offered by the experts to get an idea of the kinds of options offered.

Article kindly provided by UberArticles.com

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Article Citation
MLA Style Citation:
Janowski, Joseph "10 Tips For Search Engine Optimization Beginners." 10 Tips For Search Engine Optimization Beginners. 21 Aug. 2010. uberarticles.com. 27 Jul 2014 <http://uberarticles.com/web-owners/seo/10-tips-for-search-engine-optimization-beginners/>.

APA Style Citation:
Janowski, J (2010, August 21). 10 Tips For Search Engine Optimization Beginners. Retrieved July 27, 2014, from http://uberarticles.com/web-owners/seo/10-tips-for-search-engine-optimization-beginners/

Chicago Style Citation:
Janowski, Joseph "10 Tips For Search Engine Optimization Beginners" uberarticles.com. http://uberarticles.com/web-owners/seo/10-tips-for-search-engine-optimization-beginners/


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