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3 Basic On-Page SEO Tips

By David Hoffman

This article takes the assumption that you already know what SEO or Search Engine Optimization is and why it is so important. It also goes into detail about the on page factors concerning SEO. Listed below are three on page factors.

1. Keyword and description meta tags should always be used.

Every page that exists on your website needs to have meta tags that are unique to the page. Meta tags are defined as HTML code that is in between tags close to the top of the page wherever you are viewing the HTML code.

For the keywords meta tag create a comma-separated list of keywords relevant to your site. Keywords don’t have to be single words. They can, and should, be keyword phrases relevant to the content of that page.

For a descriptive meta tag you should try describing your website that would attract people to click the link going to your page. Search engines will use meta tag descriptions for the text that describes what your website is about. However, this does not just benefit the search engine itself since it is very likely people will see it and click on the link to your Website instead of another one. This will aid to advancing your SEO.

2. Where you have images on your site, always include an alt tag.

The HTML code for including an image in your page has an optional attribute called the ‘alt’ tag. It’s short for ‘alternative text’. It was originally intended as a text description to aid viewers surfing with images turned off or using a screen reader so they could get an idea of what an image was about, since they couldn’t see it. But search engines also use the alt tag to find out more about what your page is about.

Any alt tags that contain keywords need to relate to your site and the images they describe. Rather than just putting in “header” for the alt tag image header you can take the chance to talk about what your website is about. For example, try something like “Dog Training Header”, if your web page is about training dogs. It is wise not to overdo this but be direct and to the point so you have better SEO.

3. Use header tags wisely.

Header tags like H1,H2,H3 and so on, will be used by search engines to deduce the most important keywords of your Website. By using style sheets you can always change header tags if you so wish so it is always better to use standard HTML tags rather than custom ones. Now all that you need to do is put in relevant keywords in the headers you use. An H1 header should contain the primary keyword with the H2 having the secondary keyword for SEO.

Only a small basis has been covered about on page SEO in the article you see here. However, this is a great way to start improving your site and SEO. Now all you have to do in the SEO process is to get good back links to your page.

To learn more about Search Engine Optimization and how to create a presence on the internet, visit Website Marketing St. Louis at St Louis SEO. We provide internet marketing services to local businesses and help them dominate their local online market.

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Article Citation
MLA Style Citation:
Hoffman, David "3 Basic On-Page SEO Tips." 3 Basic On-Page SEO Tips. 1 Jul. 2010. 18 Oct 2014 <>.

APA Style Citation:
Hoffman, D (2010, July 1). 3 Basic On-Page SEO Tips. Retrieved October 18, 2014, from

Chicago Style Citation:
Hoffman, David "3 Basic On-Page SEO Tips"

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