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3 Important Suggestions About Local Search Ranking Factors

By Franklin Thomas

Getting your law practice found in local search results is turning out to be increasingly important. Nearly 40% of all search requests carried out every month have some sort of local purpose (ie: city or state, zip code, community, and so forth.). There are certain techniques and variables that are influential in helping your law practice website perform well for local searches.

1. Categorize Your Firm Properly

Picking the right categories for your firm in local listings is extremely important. Many law firms do not devote enough time considering which category names to use. They dismiss this as an insignificant step. When your prospective clients are not learning about a particular law firm by name, they first seek out firms by category. If you don’t associate your law firm with the category they’re looking for, you won’t be found.

2. The Value of Hyperlinks and Citiations

Links From Various Websites: Links are the currency of the internet. A link to your website is similar to a vote for your site in the eyes of the search engines. All else being equal, a lawyer’s website that has more backlinks from local and related sites will gain more visibility in local search results.

Citations: Citations are references to your firm name, address, and phone number on various other sites. These references do not have to incorporate a hyperlink to your website. A good illustration of a citation would be an online legal directory where your business is shown, but not linked to. An additional example might be a local yellow pages site.

3. The Listed Title Of Your Law Practice

Your firm title (ie: the name of your firm) is an extremely important component for ranking well in the local search engines. You need your title to be consistent throughout the listings along with having it include relevant key phrases to your law firm’s practice. Having consistency helps your law firm establish trust in the eyes of search engines. Including relevant keywords in your title helps your practice receive better positioning when individuals conduct searches. For instance, The Law Offices of Joe Smith, found in Chicago, might create a title called Law Offices of Joe Smith | Chicago Family Law Firm. Just keep it consistent and simple. Don’t try to stuff too many search phrases into your title.

Our blog focuses on seo for law firms. From the basics to advanced techniques, we provide insight on effective attorney seo campaigns. Have questions? Don’t hesitate to contact one of our attorney seo specialists.

categories: local search,local seo,link building,citations,search engine optimization,seo,rankings,websites,optimization,google,local,internet marketing,online marketing,marketing

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Article Citation
MLA Style Citation:
Thomas, Franklin "3 Important Suggestions About Local Search Ranking Factors." 3 Important Suggestions About Local Search Ranking Factors. 2 Jul. 2010. 17 Jul 2014 <>.

APA Style Citation:
Thomas, F (2010, July 2). 3 Important Suggestions About Local Search Ranking Factors. Retrieved July 17, 2014, from

Chicago Style Citation:
Thomas, Franklin "3 Important Suggestions About Local Search Ranking Factors"

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