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Article Marketing Tactic For A Small Business Marketing Strategy

By Constance Cloziny

Any online venture will typically depend on a website to convey its business message. In order to expose people to this message, product or service, you first have to get them to your website. Regardless if you are a small business online or offline, the power the internet can have on your business can not be ignored. This is why using different online techniques including article marketing as part of your small business marketing strategy – how to use article marketing to get more backlinks to your small business website is essential.

Your goal with article marketing is to increase your web traffic through online recognition. This means that the more your name and business are seen throughout your industry’s online presence, the more likely people will turn to you when they need your service or product. Exposure will help you accomplish this goal.

There are several article directory services that will help you achieve this goal. Your first step is to write an informative article closely related to your product, service or blog. Make sure to write an article of substance so that people will actually learn something from. An informational article written in an easy-to-read format is a great way to introduce, and maintain yourself, as a presence in your field.

Once you’ve written a coherent and informative article, you will then place your bio information at the end of the article. This will include a brief summary of who you are with a link to your website. If you’ve written an exceptional article, your readers may actually be inclined to visit your website.

There are several things to keep in mind while writing your article. Begin by knowing your topic. You don’t want to write about something you know little about. Make sure you do your homework if you are writing about a new topic. Also, avoid using empty phrases, or using words just to take up space. Your reader will not appreciate it and will simply leave your article in search of a better quality article.

Do not draw out your article for as long as you possibly can! Web readers do not want to read a book, they want to get the information they are looking for in condensed versions. You job is to provide quick answers to complicated questions. Make sure the answers you provide are accurate and precise. Distributing quality information is what you need to do to establish a strong base.

You also want to avoid articles that are too short as well. Yes, it make take some hard work in order to strike a balance between the two, but its something you have to learn how to do. Putting in the effort to create a quality article is part of the quality backlinking process.

The more original your articles are, the better. Who knows your business better than you do? If there is someone out there, have them write the articles for you, if not, than you may want to invest the time and energy into writing them yourself. This is a great way to avoid plagiarism, as well as give fresh ideas to a thirsty market. These are some ideas for your small business marketing strategy.

Article marketing for your small business. We know it works! An article marketing strategy, can help your small business could grow into a big company. To learn more, check out our local business marketing strategies.

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Article Citation
MLA Style Citation:
Cloziny, Constance "Article Marketing Tactic For A Small Business Marketing Strategy." Article Marketing Tactic For A Small Business Marketing Strategy. 24 Jul. 2010. 31 Oct 2016 <>.

APA Style Citation:
Cloziny, C (2010, July 24). Article Marketing Tactic For A Small Business Marketing Strategy. Retrieved October 31, 2016, from

Chicago Style Citation:
Cloziny, Constance "Article Marketing Tactic For A Small Business Marketing Strategy"

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