Backlink Your Way To The #1 Spot In The Search Engines

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Do you know what a backlink is? A backlink is a html link that is directed to your website from an external site. Backlinks are very important to your Search Engine Optimization of your website. Most of the time your backlinks link to your home page but occasionally they will link to an internal page within your site. This is called “deep linking” and will increase the rankings of those internal pages in the search engines.

The more backlinks you have referring to your website, the more the search engines trust your content. In the original Google algorithm, backlinks were a very important part of the equation used to determine where your site was placed on the search engine result pages (SERP’s). In today’s world, the algorithm is much more complicated and the value of the backlink has been diminished slightly from the original.

The Google search engine uses a calculated value called PageRank (PR) that is based on the number of backlinks to your site. SEO gurus have downplayed the importance of the PageRank value when calculating the placement in the SERP’s. The ranking algorithm has literally hundreds of factors that all have different impact on the calculation. It is almost impossible to guess all of the factors and how they affect ranking. One thing has remained pretty constant over time and that is backlinks.

Other terms for backlinks are incoming links, inlinks, inbound links, and inward links.

Backlinks can be used for more than just PR calculation and SERP’s. You can find related websites that have linked to you without your knowledge (or permission), gauge your sites popularity compared to another site, and view what others have written about your site/pages. While everyone always talks about getting links for Google SERP’s placement, Yahoo gives a much better actual list of backlinks.

In an effort to hide the details of their search algorithm, Google will only show a partial list of backlinks. Remember when analyzing your backlinks that some pages may not have the true PageRank displayed because the page was added since the last Google PageRank update.

When another site links to your site, they are basically voting for yours. But that vote is no longer the only thing looked at. The major search engines are also looking at the content and context of the link to determine relevance to your website. If the page containing the backlink has little to no relevance than the link will not be weighted as heavily when the link is counted.

There are numerous methods for obtaining backlinks to your site. Some of those are:

1. Web Directories

2. Article Sites like ezinearticles.com

3. Comments in forums and blogs

4. Purchased links via link brokers (currently frowned on by Google)

5. 1 way or reciprocal link exchanges – 1 way links are much more desirable

Tip: Don’t just worry about getting backlinks from high PR sites. A natural pattern of link gathering would be to have more links from lower PR sites because of their sheer quantity when compared to high PR sites.

The wanted result of getting all these backlinks to your site is to increase the natural search engine traffic that is directed to your site by being on the first page of the SERP’s. But you should also see some traffic that comes to your sites through the backlinks themselves. So, when getting backlinks, you want to keep the reader in mind and try to make it enticing for the reader to click your link because there is something on the other end that they need.

To learn more about Backlinks and SEO, download your completely free 90 page SEO guide – Seo Made Easy from http://www.directorysitesubmitter.com/
Don’t reprint the same version as everyone else. Get your own unique content backlinks article here.

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Topics: SEO | Comments Off

Tags: backlinks, Directory Submission, Incoming Links, link directory, search engine optization, SEO, website promotion

Article Citation
MLA Style Citation:
Stai, Anthony "Backlink Your Way To The #1 Spot In The Search Engines." Backlink Your Way To The #1 Spot In The Search Engines. 11 Apr. 2008. uberarticles.com. 1 May 2012 <http://uberarticles.com/web-owners/seo/backlink-your-way-to-the-1-spot-in-the-search-engines-2/>.

APA Style Citation:
Stai, A (2008, April 11). Backlink Your Way To The #1 Spot In The Search Engines. Retrieved May 1, 2012, from http://uberarticles.com/web-owners/seo/backlink-your-way-to-the-1-spot-in-the-search-engines-2/

Chicago Style Citation:
Stai, Anthony "Backlink Your Way To The #1 Spot In The Search Engines" uberarticles.com. http://uberarticles.com/web-owners/seo/backlink-your-way-to-the-1-spot-in-the-search-engines-2/

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