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Elements A Keyword Research Tool Should Identify

By Reed Slidell_

Even novice internet marketers know the importance of a keyword research tool. Even if they may not actually know how to use one yet, they know that they eventually need to learn if they want to beat the competition. This is because keywords determine largely just how much traffic and sales your business will enjoy.

If you aren’t too familiar with the concept of keywords, all you have to remember is that they are what searchers type into the search boxes of search engines. If your site is featured on a results page as a consequence of searchers using specific key phrases, then you will find it easier to sell your items. Engines employ robots that crawl the web to rank pages and sites based on relevance to specific search terms. This is where you’ll see how essential a keyword search tool is.

You need a piece of software or online services that can help you identify the phrases that are relevant to your business and that real people use. There are a number of different tools that you can consider using. In their simplest forms, these instruments will require you to do nothing more than to input your main online business theme to come up with related terms.

Some marketers who don’t bother to go deeper into this aspect of their businesses may get tempted to pick terms at random. They may think as long as the phrases pop up, they are good to go. What they don’t realize is that a more reputable keyword suggestion tool should take into consideration two vital elements of research.

Search traffic and the manner in which it actually gets into websites on search pages is the first element to look into. Usually, various tools provide numeric information on the average total searches in a day or a month. Often though these are just really total searches and offer no insight into the average number of people that click through the sites positioned in each of the search results pages. What you really need as a part of your keyword research process is to determine which phrases can actually channel traffic to your site and not just the overall search figures.

The second factor that a keyword research tool should consider is the quantity and quality of competition. You might be able to locate high traffic keywords that will be useless for your business. These are the kinds of phrases that can draw traffic but are used by many other marketers and are therefore already difficult to rank for.

Once you begin an internet business, it is pretty obvious that one of your main objectives should be to push competition out of the way. Your keyword tool is what you need to pick out high traffic phrases that are already extensively used by other marketers. Coming up with a list of these phrases will help you avoid the back breaking work of trying to get the better of tough competitors.

A keyword search tool is extremely valuable. Remember though that not all tools are equal. Always use one that can give you the edge when it comes to determining the levels of real site traffic and keyword competition.

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Article Citation
MLA Style Citation:
Slidell_, Reed "Elements A Keyword Research Tool Should Identify." Elements A Keyword Research Tool Should Identify. 24 Jun. 2010. 23 Oct 2015 <>.

APA Style Citation:
Slidell_, R (2010, June 24). Elements A Keyword Research Tool Should Identify. Retrieved October 23, 2015, from

Chicago Style Citation:
Slidell_, Reed "Elements A Keyword Research Tool Should Identify"

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